# Enhancing Elixir Water is rejuvenated with beauty-enhancing additives. By [Gil Cohen](https://www.trendhunter.com/ghaddi), SVP Client Success | Published Sep 18, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/enhancing-elixir ## Key Figures - Trend score: 4.6/10 - Evidence articles: 5 ## What is the Enhancing Elixir trend? **Enhancing Elixir:** Already touted as the number one beverage for hydrated, glowing skin, water is being taken to the next level with beauty boosters that promise to ramp up the beauty game and overall well-being of drinkers. As consumers become increasingly aware of the impacts of diet on their physical appearance, getting the most possible benefits out of the foods and drinks consumed becomes a priority, with boosted waters offering the value of multi-tasking efficiency. ## At a Glance - Evidence: 5 featured examples - Articles from: Jul 5 to Sep 18, 2017 - Published: Sep 18, 2017 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Themes within the Enhancing Elixir trend ### Functional Water Beverages Consumers are seeking water beverages that offer health benefits and multi-tasking efficiency. ### Drinkable Beauty Beauty drinks and concentrates offer consumers a new way to achieve healthy skin from the inside out. ### Alternative Premium Water Consumer demand for non-alcoholic upscale beverage options has created a market for premium water products. ## What the Enhancing Elixir trend means for industry ### For Beverage Industry Companies can develop new water beverages catering to the desire for tasteful and healthy drinks. ### For Beauty Industry Beauty and personal care companies can explore drinkable beauty and target consumers looking for convenient ways to improve skin health. ### For Hospitality Industry Upscale restaurants, hotels and bars can offer premium water tastings and alternative non-alcoholic beverage options. ## Workshop question How can your brand tap into your consumer's day-to-day lifestyle habits and needs? What enhancements can you make? ## Trend signals for Enhancing Elixir Trend score 4.6 out of 10, from popularity 69%, activity 61%, freshness 8%. - Popularity: 69% - Activity: 61% - Freshness: 8% ## Examples of the Enhancing Elixir trend 5 featured examples from Jul 5 to Sep 18, 2017. - [Luxury Botanical Water](https://www.trendhunter.com/trends/table-water): SD Watersboten Makes "Herbal Table Water" to Uplift, Relax and Restore (Category: Marketing) Implication: Beverage manufacturers can explore the development of premium botanical water products to meet the demand for luxurious non-alcoholic beverage options. - [Beautifying Floral Beverages](https://www.trendhunter.com/trends/detox-delight): Detox Delight's Juice Delight Beauty Water Supports a Healthy Glow (Category: Lifestyle) Implication: The beverage industry can take advantage of the on-the-go beauty beverages trend by creating innovative and healthy drink options for beauty-conscious consumers. - [Drinkable Beauty Concentrates](https://www.trendhunter.com/trends/water-concentate): Sakara's 'Beauty Water Concentrate' Can Be Added to Boost Beverages (Category: Lifestyle) Implication: Opportunity for beauty companies to incorporate water-based collagen products and create more compact versions for convenience and travel. - [Immune-Boosting Water Beverages](https://www.trendhunter.com/trends/health-water): Pervida Makes Immune Health Water Powered by Pomegranate Seed Oil (Category: Lifestyle) Implication: Beverage companies can create a new segment by offering functional and healthy drinks. - [Health-Focused Cinnamon Waters](https://www.trendhunter.com/trends/water-plus-cinnamon): Juice Press's 'Water + Cinnamon' Offers Health Benefits (Category: Lifestyle) Implication: The beverage industry can take advantage of the functional water trend by incorporating ingredients like cinnamon into their products. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)