# Enhanced Ubiquity Adding a hint of flavor, cause or theme is enough to turn something ubiquitous. By [Marissa Liu](https://www.trendhunter.com/marissaliu) | Published Nov 12, 2007, updated Oct 30, 2013 | Category: [Unique](https://www.trendhunter.com/pro/category/unique-and-bizarre) Source: Trend Hunter, https://www.trendhunter.com/protrends/enhanced-ubiquity-adding-a-hint-of-flavor-cause-or-theme-is-enough-to-subtl ## Key Figures - Trend score: 3.7/10 - Evidence articles: 4 ## What is the Enhanced Ubiquity trend? **Enhanced Ubiquity:** Anything infused with uniqueness, opulence or creativity is favored over the bland, and that includes items of necessity and survival. As much as water is a necessity, numerous companies have also found ways to turn hydration into a memorable experience. For example, Balance Water is infused with wildflower essences to promote balance and well being. By adding design or detail, objects can easily achieve luxury status, thereby retailing for more than they would in a more basic state. Consumers increasingly defining themselves through their possessions; there is a demand to stand out, appear affluent and have objects of exclusivity. ## At a Glance - Evidence: 4 featured examples - Articles from: Sep 25, 2008 to Aug 4, 2013 - Published: Nov 12, 2007 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Enhanced Ubiquity trend ### Infused Flavors Infusing new and unique flavors in everyday products has become a popular trend as consumers demand new and exciting experiences from basic items like water and tea. ### Convenience Innovation The convenience of charging mobile phones while waiting for transportation, and making unique flavored drinks at home have been driving innovation trends in recent times. ### DIY Ordering With the growing trend in DIY, offering drink dispensers that lets customers customize their own flavored drinks, juices, and other beverages provides an excellent business opportunity in this era of personalization. ## What the Enhanced Ubiquity trend means for industry ### For Food and Beverage Industry The food and beverage industry can offer innovative products with new and unique flavors that cater to consumers' evolving tastes. ### For Marketing and Advertising Industry From installing cell phone chargers to adding unique flavors to basic items, the marketing and advertising industry consistently seeks disruptive ways to reach consumers in the digital age. ### For Retail Industry Offering convenience-focused tools like herb-infusing pitchers and drink dispensers that enable customers to make their own unique drinks or juices at home provides the retail industry with an opportunity to meet the growing demand for DIY options. ## Trend signals for Enhanced Ubiquity Trend score 3.7 out of 10, from popularity 66%, activity 37%, freshness 8%. - Popularity: 66% - Activity: 37% - Freshness: 8% ## Examples of the Enhanced Ubiquity trend 4 featured examples from Sep 25, 2008 to Aug 4, 2013. - [Fruit-Infused Dispensers](https://www.trendhunter.com/trends/drink-dispenser): This Drink Dispenser Will Make Drinking Water Easier (Category: Art & Design) Implication: Beverage companies could explore fruit-infused drink options and develop innovative dispensers to meet consumer demand for healthier and more enjoyable beverages. - [Herb-Infusing Pitchers](https://www.trendhunter.com/trends/postfossil-stir-it): The Postfossil 'Stir It' Carafe by Anna Blattert Creates Refreshing Drinks (Category: Art & Design) Implication: The kitchenware industry can take advantage of the trend by offering more herb-infusing pitchers with innovative designs and features. - [Energy-Replenishing Drinks](https://www.trendhunter.com/trends/vitamin-water): Vitamin Water Installs Cellphone Chargers in Billboards (Category: Marketing) Implication: Innovative advertising campaigns in the beverage industry can be a key element in creating brand awareness and attract customers to buy their products. - [Funky Bottled Tea](https://www.trendhunter.com/trends/bombilla-gourd): Bombilla Organics (Category: Lifestyle) Implication: Disruptive innovation opportunity: Develop innovative bottled tea products to compete with traditional carbonated beverages and flavored waters. ## Recent trend clusters - [Automated Upkeep](https://www.trendhunter.com/protrends/automated-upkeep) (Tech) - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Autumn Teasers](https://www.trendhunter.com/protrends/autumn-teasers) (Business) - [Ambient Assistance](https://www.trendhunter.com/protrends/ambient-assistance) (Tech) ## Trending in Unique - [K Beauty-Inspired Hydrogel Masks](https://www.trendhunter.com/trends/hydrogel-face-masks1) - [Cup-Integrated Matcha Frothers](https://www.trendhunter.com/trends/matcha-latte-frother) - [Pickle-Flavored Iced Coffees](https://www.trendhunter.com/trends/dill-pickle-iced-coffee) All articles: [Unique](https://www.trendhunter.com/unique)