# Enhanced Drop Traditional drops and chews are elevated with wellness-based ingredients. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 11, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/enhanced-drop ## Key Figures - Trend score: 5.0/10 - Evidence articles: 8 ## What is the Enhanced Drop trend? **Enhanced Drop:** Most consumers are accustomed to taking drops or chews for sickness-related ailments, like a sore throat or cough. Now, brands in this space are offering the same products but with enhanced ingredients themed around “wellness,” with benefits like energy-boosts and mood-elevation. ## The consumer insight behind the Enhanced Drop trend For today’s consumer, achieving “wellness” isn’t just done through diet and exercise—it’s an ongoing part of their lives that includes everything from how they socialize to their mental health. In the process of wellness, these consumers seek out both large and small ways that they can tweak their routines in order to maintain their mental and physical health. Brands that empower them in this process in a way that’s convenient are a priority for these consumers. ## At a Glance - Evidence: 8 featured examples - Articles from: Jun 5, 2018 to Nov 2, 2021 - Published: Mar 11, 2020 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Enhanced Drop trend ### Wellness-Based Ingredients Consumers seek out enhanced drops or chews with ingredients themed around wellness for benefits like mood-elevation making this a priority for consumers. ### Convenient, portable supplements On-the-go supplements, like lozenges, gummies, and drops offer a quick and effective way for consumers to support personal health benefits while being convenient to take without the need for water or a lot of preparation. ### Functional Ingredients Consumers are looking for products with functional ingredients that aid in their health like adaptogenic ingredients, caffeine, and supportive herbs like raspberry and fennel. ## What the Enhanced Drop trend means for industry ### For Health and Wellness With consumers focusing more on wellness, health and wellness industry professionals can utilize wellness-based ingredients in their product offerings to meet the growing demands of consumers. ### For Supplements The supplement industry can offer more convenient and easy-to-use options like lozenges, gummies, and drops to attract consumers looking for on-the-go support and functional ingredients. ### For Medicine Companies can partner with medicine manufacturers to develop products like fast-acting drops, lozenges, and sprays that offer effective and fast relief from symptoms of illness. ## Workshop question How is your brand offering “wellness” to its customers? ## Trend signals for Enhanced Drop Trend score 5.0 out of 10, from popularity 78%, activity 61%, freshness 10%. - Popularity: 78% - Activity: 61% - Freshness: 10% ## Examples of the Enhanced Drop trend 8 featured examples from Jun 5, 2018 to Nov 2, 2021. - [Functional Adaptogenic Lozenges](https://www.trendhunter.com/trends/herbal-lozenges): Kindroot Adaptogems are Low-Sugar Vegan Herbal Lozenges (Category: Lifestyle) Implication: The intersection of herbal supplements and adaptogens can create opportunities for the pharmaceutical industry to develop prescription drugs that offer natural and plant-based rel… - [Energizing Nootropic Wafers](https://www.trendhunter.com/trends/brain-wafers): Brain Wafers Enhance Focus & Provide Mood and Memory Support (Category: Lifestyle) Implication: Pharmaceutical companies can explore the development of innovative and natural nootropic formulations that cater to various consumer needs, especially those in need of on-the-go m… - [Functional Caffeinated Gummies](https://www.trendhunter.com/trends/seattle-gummy-company): Products from the Seattle Gummy Company are Now Available on Amazon (Category: Business) Implication: Functional gummy supplements like the Seattle Gummy Company's high energy and multivitamin products can be marketed towards the health and wellness industry and its consumers. - [Functional Wellness Drops](https://www.trendhunter.com/trends/wellness-drops): Wellsweet's "Functional Dextrose Drops" Contain Ingredients Like Biotin (Category: Lifestyle) Implication: Disruptive innovation opportunity: Develop functional wellness drops that target specific health concerns and offer convenient solutions for consumers. - [Herbal Pregnancy Chews](https://www.trendhunter.com/trends/herbal-supplement): Traditional Medicinals Makes Individually Wrapped Herbal Supplements (Category: Lifestyle) Implication: Disruptive innovation opportunity: Integrate herbal supplements into traditional pharmaceutical offerings to provide holistic solutions for pregnancy-related issues. - [Fast-Acting Sore Throat Products](https://www.trendhunter.com/trends/mucinex-instasoothe): Mucinex InstaSoothe Tackles Sore Throat Symptoms (Category: Marketing) Implication: The pharmaceutical industry can benefit from creating similar fast-acting sore throat products to compete in the cough and cold market. - [Caffeinated Cough Drops](https://www.trendhunter.com/trends/cough-drop): Vicks ProActive is a Liquid-Filled Cough Drop with Caffeine (Category: Lifestyle) Implication: Pharmaceutical companies can develop and market innovative medicinal products with unique features and delivery methods to meet the diverse needs of consumers. - [Pocket-Friendly Cough Drops](https://www.trendhunter.com/trends/halls-minis): Halls minis Come Conveniently Packaged and Ready to Enjoy (Category: Marketing) Implication: Pharmaceutical companies can take advantage of the trend towards sugar-free cough drops and produce new, convenient packaged cough drops in various flavors. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)