# Energized Everyday Consumers seek hybrid forms of vitamins that combine existing products. By [Ady Floyd](https://www.trendhunter.com/AdyFloyd), Futurist, VP Innovation Strategy | Published Sep 22, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/energized-vitamin ## Key Figures - Trend score: 3.2/10 - Evidence articles: 4 ## What is the Energized Everyday trend? **Energized Everyday:** Beyond food and beverages enriched with vitamins, consumers are opting for less traditional products that combine energizing results with everyday items. Infusing day to day products such as gum with vitamins allows consumers to easily integrate supplements into their routines. These hybridized products allow brands to meet consumer needs in more streamlined ways, therefore increasing value. ## At a Glance - Evidence: 4 featured examples - Articles from: Feb 15 to Sep 20, 2016 - Published: Sep 22, 2016 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Energized Everyday trend ### Functional ingredients Consumers are looking for products that offer more than one benefit, such as chewing gums that offer both fresh breath and nutrition. ### Nootropics Consumers are turning to nootropic-infused chewing gums to help boost their cognitive function. ### Quick absorption Energy-boosting gums that offer quick absorption of energizing ingredients are gaining popularity among consumers. ## What the Energized Everyday trend means for industry ### For Food & Beverage Manufacturers can explore the use of functional ingredients to create products that offer more than one benefit to consumers. ### For Health & Wellness Nootropic-infused chewing gums can be marketed as a health and wellness product that helps boost cognitive function. ### For Sports & Fitness Performance-boosting gums that function as an alternative to energy drinks could appeal to athletes and fitness enthusiasts. ## Workshop question Hybridization is becoming an increasingly desirable trait in commodities; how is your brand combining its offerings to be more enticing? ## Trend signals for Energized Everyday Trend score 3.2 out of 10, from popularity 50%, activity 38%, freshness 8%. - Popularity: 50% - Activity: 38% - Freshness: 8% ## Examples of the Energized Everyday trend 4 featured examples from Feb 15 to Sep 20, 2016. - [Performance-Boosting Gums](https://www.trendhunter.com/trends/blockhead-energy-gum): Blockhead Energy Gum Provides Quick Absorption of Energizing Ingredients (Category: Lifestyle) Implication: The sports nutrition industry could benefit from incorporating innovative energy gum products into their offerings. - [Energizing Chewing Gums](https://www.trendhunter.com/trends/superfast-energy-gum): Superfast Energy Gum Provides Consumers with a Quick Burst of Energy (Category: Lifestyle) Implication: Companies that create energy products, such as functional chewing gums, are disrupting the traditional food and beverage industry by combining the benefits of different nutrients… - [Nootropic Chewing Gums](https://www.trendhunter.com/trends/neurogum): NeuroGum is a Caffeinated Chewing Gum That Helps Boost Cognitive Function (Category: Lifestyle) Implication: Disruptive innovation opportunity: Innovate within the food and beverage industry by creating new products that offer functional benefits. - [Vitamin Chewing Gums](https://www.trendhunter.com/trends/chewing-gums): 'vitamingum' Freshens Breath and Supplies Essential Vitamins (Category: Lifestyle) Implication: Opportunity for food and beverage companies to enter the chewing gum market by offering nutrition-packed chewing gums. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)