# Energized Chocolate Chocolate products contain various energy enhancing ingredients. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Aug 13, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/energized-chocolate ## Key Figures - Trend score: 3.2/10 - Evidence articles: 4 ## What is the Energized Chocolate trend? **Energized Chocolate:** Brands are incorporating energy boosting ingredients into their chocolate products in order to enhance their value. Such items cater to health-conscious consumers who seek out indulgent food products that are still able to align with their personal preferences, as well as their lifestyle needs. ## At a Glance - Evidence: 4 featured examples - Articles from: Jan 14, 2016 to Aug 10, 2018 - Published: Aug 13, 2018 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Curation](https://www.trendhunter.com/megatrend/curation), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Energized Chocolate trend ### Functional Chocolate Brands are infusing chocolate products with energy-boosting ingredients and health-promoting nutrients, catering to health-conscious consumers who seek indulgence and convenience. ### Alternative Supplements Brands are offering natural alternatives to traditional supplements in small, bite-size portions, making health and wellness more approachable and tastier for consumers. ### High-protein Confections Brands are creating protein-rich cookies, cakes and confections for the everyday consumer seeking on-the-go nourishment and an indulgent eating experience. ## What the Energized Chocolate trend means for industry ### For Food and Beverage The food and beverage industry can incorporate functional ingredients to differentiate their products and appeal to health-conscious consumers seeking indulgence and convenience. ### For Wellness and Nutrition The wellness and nutrition industry can explore natural and tasty supplement alternatives, packaged in smaller portions with added health benefits, making nutrition more approachable and convenient. ### For Fitness and Sports Nutrition The fitness and sports nutrition industry can offer high-protein snacks that appeal to the everyday consumer, providing an indulgent eating experience and an on-the-go source of protein. ## Workshop question Consider a new function/benefit your brand could add to one of its products/services? ## Trend signals for Energized Chocolate Trend score 3.2 out of 10, from popularity 52%, activity 34%, freshness 8%. - Popularity: 52% - Activity: 34% - Freshness: 8% ## Examples of the Energized Chocolate trend 4 featured examples from Jan 14, 2016 to Aug 10, 2018. - [Energizing Chocolate Gummies](https://www.trendhunter.com/trends/chocolate-gummies): Seattle Gummy Company's 'Mocca Shots' Deliver Concentrated Caffeine (Category: Lifestyle) Implication: Seattle Gummy Company's Mocca Shots will influence the direction of the functional food and beverage industry towards easier, quicker, and more diverse methods of caffeine consump… - [Chocolate-Covered Protein Wafers](https://www.trendhunter.com/trends/wafer-bars): Good & Fit's Protein Wafer Bars Boast Five Grams of Sugar or Less (Category: Lifestyle) Implication: Food and beverage industry can create protein-rich snacks and indulgent foods for health-conscious consumers. - [Energy-Boosting Chocolates](https://www.trendhunter.com/trends/chocolate-energy-supplements): These Chocolate Energy Supplements Provide a Tasty Way to Refuel (Category: Lifestyle) Implication: Energems could disrupt the energy drink and snack bar markets, given its delicious and healthy characteristics. - [Probiotic-Infused Chocolates](https://www.trendhunter.com/trends/chocolate-probiotic): The Good Day Chocolate Probiotic is Deliciously Beneficial (Category: Lifestyle) Implication: Opportunity for food and beverage companies to explore the incorporation of functional ingredients, like probiotics, into their products. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)