# Energetic Breakfast Consumers seek a high-energy start to their day. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Mar 16, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/energetic-breakfast ## Key Figures - Trend score: 3.7/10 - Evidence articles: 5 ## What is the Energetic Breakfast trend? **Energetic Breakfast:** Taught early in life that breakfast is the most important meal of the day, many consumers are searching for morning fare that's not only healthy, but also energy-boosting. Breakfast options are now attempting to reconcile a dueling consumer demand for meals that are low in calories yet high in energy. This shift reveals a consumer desire to assimilate health-consciousness into their lives without sacrificing efficiency. ## At a Glance - Evidence: 5 featured examples - Articles from: Mar 10 to Nov 6, 2015 - Published: Mar 16, 2015 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Energetic Breakfast trend ### Healthy and Energy-Boosting Meals Consumers are searching for healthy breakfast options that are low in calories but high in energy to suit their busy lifestyles. ### Gluten-Free and Vegan Options People with dietary restrictions or food allergies are seeking nutritious and energizing meals that are suitable for their specific dietary needs. ### Single-Serve Convenient Snacks Products like single-serve oatmeal packs provide busy consumers with healthy, energy-boosting snacks that are convenient and quick to prepare. ## What the Energetic Breakfast trend means for industry ### For Health Food and Nutrition The health food and nutrition industry can develop more energy-boosting products to cater to people's demand for quick, easy, and healthy meals. ### For Food Service and Hospitality Food service and hospitality professionals can create more gluten-free and vegan menu options to accommodate a growing population of people with dietary restrictions or food allergies. ### For Packaged Foods and Convenience Products Packaged foods and convenience product companies can invest in developing more single-serve options that cater to busy consumers looking for nutritious and energy-boosting snacks. ## Trend signals for Energetic Breakfast Trend score 3.7 out of 10, from popularity 58%, activity 46%, freshness 8%. - Popularity: 58% - Activity: 46% - Freshness: 8% ## Examples of the Energetic Breakfast trend 5 featured examples from Mar 10 to Nov 6, 2015. - [Date Almond Energy Bars](https://www.trendhunter.com/trends/energy-bar): This Energy Bar is Caffeine-Free and Perfect For Active Kids (Category: Lifestyle) Implication: Disruptive innovation opportunity: Explore new ingredients and production techniques to create innovative and healthier options for the energy bar market. - [Energy-Boosting Oatmeal Snacks](https://www.trendhunter.com/trends/oatmeal-snack): Elevate Me's Single-Serve Oatmeal Packs are Healthy and Wheat-Free (Category: Lifestyle) Implication: Disruptive innovation opportunity: Incorporate healthier ingredients and cater to specific dietary needs in the food and beverage industry to provide convenient and nutritious sna… - [Homemade Energizing Snacks](https://www.trendhunter.com/trends/glutenfree-energy-bars): These Vegan and Gluten-Free Energy Bars Feature a Tropical Flair (Category: Lifestyle) Implication: Disruptive innovation opportunity: Explore new ingredients, flavors, and production methods to create innovative gluten-free and vegan snack products. - [Fruity Chia Recipes](https://www.trendhunter.com/trends/chia-breakfast-bowl): The Blackberry Chia Breakfast Bowl is a Healthy and Energy-Boosting Dish (Category: Lifestyle) Implication: The food and beverage industry has many opportunities to create and market new functional foods and breakfast dishes. - [Oatmeal Breakfast Squares](https://www.trendhunter.com/trends/breakfast-square): These Sweet Morning Cookies are an Ideal Meal for Stress-Free Mornings (Category: Lifestyle) Implication: Opportunity for companies in the food and beverage industry to innovate and create healthy, convenient meal options. ## Recent trend clusters - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Performance Powders](https://www.trendhunter.com/protrends/performance-powders) (Lifestyle) - [Task Beverages](https://www.trendhunter.com/protrends/task-beverages) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Rapid Concussion Screening Headsets](https://www.trendhunter.com/trends/infrared-eye-tracking) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)