# Clique Encouragement The idea of the friendship bracelet is accelerated to mark group belonging. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published May 27, 2014 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/encouraging-clique ## Key Figures - Trend score: 4.5/10 - Evidence articles: 4 ## What is the Clique Encouragement trend? **Clique Encouragement:** In the developmental stages of youth, a group of friends help shape one's identity. Recognizing this bond, companies are symbolically joining the clique by creating apparel to strengthen the tribe mentality between friends. This accelerates the early-budding, natural human desire to belong. ## At a Glance - Evidence: 4 featured examples - Articles from: Apr 30, 2014 to Mar 31, 2016 - Published: May 27, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Alpha, Gen Z - Top markets: North America, Asia ## Themes within the Clique Encouragement trend ### Clique Apparel Companies are creating apparel to strengthen the tribe mentality between friends, accelerating the early-budding, natural human desire to belong. ### Sisterly Love Jewelry Celebrity-themed jewelry that celebrates the sisterly bond and the rising success of siblings in their own right. ### Luxury Friendship Accessories Upscale take on childhood trinkets with fashionable keepsakes that offer subtle luxury to appeal to lovers of understated elegance. ## What the Clique Encouragement trend means for industry ### For Apparel Opportunities in the apparel industry to create products that emphasize group affiliation. ### For Jewelry Opportunities in the jewelry industry to create celebrity-themed jewelry that celebrates the bond between siblings or close friends. ### For Fashion Accessories Opportunities in fashion accessories to create upscale and luxury keepsakes that promote understated elegance for friendship bonds. ## Trend signals for Clique Encouragement Trend score 4.5 out of 10, from popularity 68%, activity 59%, freshness 8%. - Popularity: 68% - Activity: 59% - Freshness: 8% ## Examples of the Clique Encouragement trend 4 featured examples from Apr 30, 2014 to Mar 31, 2016. - [Sassy Friendship Bracelets](https://www.trendhunter.com/trends/best-bitches): This Friendship Bracelet is Dedicated to Best B*tches (Category: Fashion) Implication: Fashion brands can explore the market for personalized friendship bracelets and accessories. - [Luxe Friendship Bracelets](https://www.trendhunter.com/trends/monic-vinader): These Monic Vinader Accessories Promote Understated Elegance (Category: Fashion) Implication: The luxury jewelry industry can explore incorporating subtle and chic elements into their designs. - [Quotable Cinematic Snapbacks](https://www.trendhunter.com/trends/mean-girl-quotes): The 'You Can't Sit with Us' Snapback Commemorates Mean Girl Quotes (Category: Fashion) Implication: Fashion accessory brands can capitalize on the demand for movie-themed products. - [Reality Star Friendship Tokens](https://www.trendhunter.com/trends/kardashian-friendship-necklace): These Kendall and Kylie Friendship Necklaces Show Sisterly Love (Category: Fashion) Implication: Jewelry brands could develop lines inspired by celebrity friendships or sibling bonds. ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)