# Enchanted Gourmet The obsession with mythical branding makes its way to gourmet consumers. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Sep 30, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/enchanted-gourmet ## Key Figures - Trend score: 2.1/10 - Evidence articles: 4 ## What is the Enchanted Gourmet trend? **Enchanted Gourmet:** With origins on Instagram and an omnipresence on QSR menus, mermaid and unicorn inspired foods can now be seen with counterparts in the gourmet market. This progression highlights the ways in which motifs seemingly inspired by a desire for youthful frivolity can be repurposed for a more mature consumer group. ## At a Glance - Evidence: 4 featured examples - Articles from: Jul 25, 2017 to Sep 30, 2018 - Published: Sep 30, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Experience](https://www.trendhunter.com/megatrend/experience), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Enchanted Gourmet trend ### Mythical branding Using mythical creatures as inspiration for branding is becoming increasingly popular among food and beverage companies, from quick-service restaurants to gourmet establishments. ### Colorful food and beverages There is a growing trend towards colorful food and beverages, with a focus on bright and bold hues inspired by unicorns and other mystical creatures. ### Seaweed-infused seasoning salts Seasoning salts infused with seaweed are gaining popularity, with companies creating unique blends using hand-picked seaweed flakes and sea salt. ## What the Enchanted Gourmet trend means for industry ### For Food and beverage Food and beverage companies can leverage mythical branding and creative use of colors to develop new products and attract customers. ### For Gourmet Gourmet establishments can incorporate mythical branding and colorful food trends to create visually stunning and unique dishes that appeal to sophisticated consumers. ### For Health and wellness Seaweed-infused seasoning salts provide a healthy alternative to traditional seasoning salts, offering added nutrition and unique flavor profiles. ## Workshop question What branding motif can be incorporated into your product offering in a new and unexpected way? ## Trend signals for Enchanted Gourmet Trend score 2.1 out of 10, from popularity 26%, activity 29%, freshness 8%. - Popularity: 26% - Activity: 29% - Freshness: 8% ## Examples of the Enchanted Gourmet trend 4 featured examples from Jul 25, 2017 to Sep 30, 2018. - [Enchanting Seasoning Salts](https://www.trendhunter.com/trends/magic-unicorn-sea-salt): This Williams Sonoma Magic Unicorn Sea Salt is Magically Branded (Category: Lifestyle) Implication: The food and beverage industry can explore opportunities in creating and marketing mythically branded seasoning salts, like Williams Sonoma's Magic Unicorn Sea Salt, to appeal to… - [Savory Multi-Colored Buns](https://www.trendhunter.com/trends/rainbow-buns): Momma Fung's Rainbow Buns are Filled with Pork, Curry or Vegan Fillings (Category: Lifestyle) Implication: Businesses in the restaurant industry can leverage this trend by adding savory unicorn-inspired dishes to their menus, attracting customers seeking unique and visually appealing f… - [Seaweed-Infused Seasoning Salts](https://www.trendhunter.com/trends/seaweed-sea-salt): This Seaweed Sea Salt Blend Was Made in Wales for Liberty London (Category: Lifestyle) Implication: The food and beverage industry can explore the use of seaweed-infused seasonings to create innovative products and cater to health-conscious consumers. - [Rose-Hued Unicorn Grits](https://www.trendhunter.com/trends/unicorn-grits): 'Millers All Day' is Serving Up a Magical New Breakfast Option (Category: Lifestyle) Implication: Food and beverage companies can capitalize on the unicorn food trend and natural color additives to create unique and visually appealing products. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)