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# En Vogue Electronics
The industries of fashion and technology are no longer clear-cut.

By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Nov 22, 2010, updated Apr 4, 2013 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets)
Source: Trend Hunter, https://www.trendhunter.com/protrends/en-vogue-gadgetry-the-line-between-fashion-and-technology-is-increasingly-b

## Key Figures

- Trend score: 4.0/10
- Evidence articles: 8

## What is the En Vogue Electronics trend?

**En Vogue Electronics:** Fashion designers are no longer just fashion designers, nor are tech brands simply devoted to tech. As more consumers value both beauty and function, fashion and tech are coming together to offer the best of both worlds. From joint partnerships between established tech brands and haute couture houses, to sole ventures into the world of tech by traditional fashion labels, two seemingly different industries are inevitably converging.

## At a Glance

- Evidence: 8 featured examples
- Articles from: Mar 17, 2009 to Nov 22, 2010
- Published: Nov 22, 2010
- Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence)
- Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence)

## Audience

- Gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Themes within the En Vogue Electronics trend

### Fashion-Tech Convergence

Fashion designers are partnering with established tech brands and creating sole ventures into tech to offer products that combine beauty and function.

### 3D Wearable Tech

Designer 3D glasses and sunglasses, along with fashionable tech gear like touchscreen phones and wearables, are emerging rapidly in the market.

### Touchscreen Retail and Personalization

Fashion tech companies are implementing technology such as virtual makeovers, touchscreen retail, and personal e-shopping to offer a more seamless and personalized shopping experience.

## What the En Vogue Electronics trend means for industry

### For Fashion

Fashion brands and designers are incorporating technology in a stylish way to create innovative products for consumers.

### For Technology

Tech companies are partnering with fashion brands and designers to create innovative wearable tech products with a focus on design and aesthetics.

### For Retail

Fashion tech companies are transforming the retail experience with the implementation of technology like touchscreen retail and personalization through virtual makeovers and e-shopping.

## Trend signals for En Vogue Electronics

Trend score 4.0 out of 10, from popularity 53%, activity 58%, freshness 8%.

- Popularity: 53%
- Activity: 58%
- Freshness: 8%

## Examples of the En Vogue Electronics trend

8 featured examples from Mar 17, 2009 to Nov 22, 2010.

- [Fashionista Touchscreen Retail](https://www.trendhunter.com/trends/dvf-and-hp): DVF and HP Pair Up for a Hi-Tech New York Fashion Week 2010 (Category: Tech)
  Implication: The fashion industry can utilize technology to enhance the in-store and event experience for consumers and create a competitive edge.
- [Fashionable Sound Systems](https://www.trendhunter.com/trends/louis-vuitton-speakers): The Louis Vuitton Speakers are Music to Gold-Garnished Ears (Category: Tech)
  Implication: Disruptive innovation opportunity: Custom sound system companies can explore new partnerships with luxury fashion brands to create unique and stylish speakers that cater to the hi…
- [Haute Designer DJ Booths](https://www.trendhunter.com/trends/louis-vuitton-dj-booth): Custom Louis Vuitton Acrylic DJ Booth For Really Swank Fetes (Category: Luxury)
  Implication: Opportunity for event planning and entertainment companies to offer premium, fashion-inspired DJ booths as a unique and luxurious aspect of their services.
- [Fahionable 3D Sunglasses](https://www.trendhunter.com/trends/rad-hourani-and-mykita): A Rad Hourani & MYKITA Collaboration (Category: Fashion)
  Implication: Integrating 3D technology into fashion accessories for a unique and trendy appeal.
- [Designer 3D Shades](https://www.trendhunter.com/trends/designer-3d-glasses): Fashionable 3D Glasses are the Stylish Way to Watch 3D Films (Category: Tech)
  Implication: Companies in the eyewear industry have the opportunity to create designer and prescription 3D glasses that maximize aesthetic appeal and comfort.
- [Personal E-Shoppers](https://www.trendhunter.com/trends/google-boutiques): Google Boutiques.com Propels into the World of Online Fashion (Category: Business)
  Implication: Disruptive innovation opportunity for online fashion retailers to enhance the online shopping experience through personalization and content integration, providing customers with…
- [Designer Touchscreen Mobiles](https://www.trendhunter.com/trends/versace-unique-phone): The Versace 'Unique' Phone Features a Giant Sapphire Screen (Category: Luxury)
  Implication: The fashion industry can explore the integration of technology in their designs, creating designer tech products.
- [Sleek Designer Touchphones](https://www.trendhunter.com/trends/giorgio-armani-samsung-galaxy): The Giorgio Armani Samsung Galaxy is Out of this World (Category: Tech)
  Implication: Luxury fashion brands have an opportunity to expand their product lines to include high-end tech gadgets.

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All articles: [Tech](https://www.trendhunter.com/tech)
