# Emulsified Beverage Nutritious beverages are increasingly featuring oils as primary ingredients. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Nov 1, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/emulsified-beverage ## Key Figures - Trend score: 3.2/10 - Evidence articles: 5 ## What is the Emulsified Beverage trend? **Emulsified Beverage:** Various oils are increasingly being incorporated into beverages in order to enhance their nutrition and marketability, a shift that comes as these products move away from simply enhancing the flavor of dishes, and into the health and beauty industries. This increasingly mainstream practice comes as consumers continue to seek new and convenient ways to sustain healthy lifestyles, that avoid impinging on the way of life they're accustomed to. ## At a Glance - Evidence: 5 featured examples - Articles from: Mar 21 to Nov 1, 2017 - Published: Nov 1, 2017 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Emulsified Beverage trend ### Functional beverages with oil Incorporating oils into beverages is gaining traction as consumers seek more convenient ways to sustain healthy lifestyles. ### Plant-based beverage innovations Health-conscious consumers are seeking alternative flavorful still and sparkling water-based beverages made from plants. ### Beautifying internally consumed beverages Consumers are adopting a holistic approach to beauty and wellness, seeking to consume beautifying beverages that promote health from within. ## What the Emulsified Beverage trend means for industry ### For Functional Foods and Beverages Companies can explore the use of oils to add functional benefits to beverages. ### For Plant-based Foods and Beverages There is potential for plant-based water beverages with intriguing tastes and immense health benefits. ### For Beauty and Wellness Beverages Companies can develop beverages that promote beauty and wellness by harnessing natural, healthy ingredients. ## Workshop question How can your brand enhance consumer lifestyles without inconveniencing them? ## Trend signals for Emulsified Beverage Trend score 3.2 out of 10, from popularity 44%, activity 45%, freshness 8%. - Popularity: 44% - Activity: 45% - Freshness: 8% ## Examples of the Emulsified Beverage trend 5 featured examples from Mar 21 to Nov 1, 2017. - [Full-Fat Coconut Drinks](https://www.trendhunter.com/trends/coconut-drinks): Wonder Fuel's Beverages Blend Coffee and MCT Oil (Category: Lifestyle) Implication: The beverage industry can capitalize on the trend of full-fat coconut drinks with MCT oil to offer innovative and functional beverages that cater to health-conscious consumers. - [Immune-Boosting Water Beverages](https://www.trendhunter.com/trends/health-water): Pervida Makes Immune Health Water Powered by Pomegranate Seed Oil (Category: Lifestyle) Implication: Beverage companies can create a new segment by offering functional and healthy drinks. - [Infused Water Pods](https://www.trendhunter.com/trends/infused-waters): Juice Press Created Capsules to Add Flavor to Lavit's Cooler Water Coolers (Category: Lifestyle) Implication: Opportunity for beverage companies to innovate by creating new infused water products and flavors. - [Beautifying Rose Beverages](https://www.trendhunter.com/trends/rose-diamond): 'Rose Diamond' is a Luxe Beauty Beverage Made with Bulgarian Rose Oil (Category: Lifestyle) Implication: The industry should keep up with the trend and introduce new drinks that provide health benefits and are aesthetically pleasing. - [Parsnip-Apple Beverages](https://www.trendhunter.com/trends/parsnip-apple): This 'Plant-Based Drinkable' from Splendid Spoon Has Parsnip and Apple (Category: Lifestyle) Implication: Opportunity for the beverage industry to capitalize on the trend of plant-based and functional beverages by creating innovative products and cater to the growing demand of health… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)