# Emu Apple Beauty Emu apple is being utilized in variety of formulas for its antioxidant properties. By [Kalin Ned](https://www.trendhunter.com/knedelch), Research Writer | Published Feb 4, 2021 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/emu-apple-beauty ## Key Figures - Trend score: 2.8/10 - Evidence articles: 4 ## What is the Emu Apple Beauty trend? **Emu Apple Beauty:** The popularity of Australian emu apple—also known as native cranberries—in skincare is growing. Found deep in the Aussie bush, the powerhouse ingredient is rich in antioxidants and proven to hydrate the skin, while preventing the appearance of fine lines and dark circles. ## The consumer insight behind the Emu Apple Beauty trend Accustomed to the market benefits of globalization, North American consumers have heightened expectations about variety and are prioritizing novelty products when making purchasing decisions. Driven by a growing interest in cultural traditions and native ingredients, individuals often find themselves embracing their adventurous spirit to test out new experiences. In turn, they are not only satisfying their curiosity but are also learning about new ingredients that may fit their routines better. ## At a Glance - Evidence: 4 featured examples - Articles from: Nov 23, 2019 to Feb 4, 2021 - Published: Feb 4, 2021 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Emu Apple Beauty trend ### Native Australian Ingredients The use of native Australian ingredients in skincare is a growing trend thanks to their potent antioxidant properties. ### Hyper-Moisturizing Botanicals Skincare brands are using botanical ingredients that have high levels of hydration, such as Kakadu Plum and Hyaluronic Acid, to boost skin moisture. ### Cultural Traditions in Skincare Consumers are increasingly interested in trying skincare products that incorporate cultural traditions and unique ingredients from around the world. ## What the Emu Apple Beauty trend means for industry ### For Skincare The use of native Australian ingredients in skincare is a growing trend thanks to their potent antioxidant properties. ### For Beauty Packaging There is an opportunity for disruptive innovation in beauty packaging that appeals to Millennials and Gen Z consumers. ### For Organic Beauty The push towards organic, vegan, and cruelty-free beauty products is a trend that is here to stay. ## Workshop question How can your brand utilize Emu Apple? ## Trend signals for Emu Apple Beauty Trend score 2.8 out of 10, from popularity 39%, activity 36%, freshness 9%. - Popularity: 39% - Activity: 36% - Freshness: 9% ## Examples of the Emu Apple Beauty trend 4 featured examples from Nov 23, 2019 to Feb 4, 2021. - [Chic Hyper-Moisturizing Serums](https://www.trendhunter.com/trends/salt-by-hendrix): Salt by Hendrix's Stardust Tonic Should Be Applied Twice Daily (Category: Marketing) Implication: Companies within the beauty and skincare industry can experiment with the use of botanical ingredients and innovative packaging to create new and unique products. - [Glow-Boosting Australian Skincare](https://www.trendhunter.com/trends/emu-apple): Sand & Sky's Serum and Face Mask are Powered by Emu Apple (Category: Fashion) Implication: The skincare industry can leverage the use of Emu Apple and Vitamin C-rich ingredients to develop innovative products that enhance skin health and appearance. - [Organic Illuminating Face Oils](https://www.trendhunter.com/trends/illuminating-face-oil): Edible Beauty's & Snowflower Oil Nourishes the Skin with Botanicals (Category: Fashion) Implication: The rise of natural and organic skincare presents an opportunity for businesses in the beauty and personal care industry to develop products that cater to the changing demands of… - [Anti-Aging Eye Serums](https://www.trendhunter.com/trends/antiaging-eye-serum): Mukti's Age Defiance Eye Serum is a Blend of Native Australian Extracts (Category: Fashion) Implication: Skincare companies can incorporate bioactive ingredients and offer clinically proven anti-aging products to appeal to consumers looking for effective remedies. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)