# Empowering Romance Dating apps take inspiration from female empowerment movements. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 15, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/empowering-romance ## Key Figures - Trend score: 3.8/10 - Evidence articles: 6 ## What is the Empowering Romance trend? **Empowering Romance:** Inspired by leading brands like Bumble, dating apps are adopting women-friendly features so that their safety and comfort is enhanced while they're virtually dating. These services come in reaction to the harassment women often face online, along with the advancements pushed by the women's movement. ## The consumer insight behind the Empowering Romance trend Millennial and Gen Z women and girls in particular are interested in some of the more nuanced aspects of feminism that women's empowerment movements have brought to the mainstream in recent years. This nuanced approach to feminism translates to all aspects of their lives, whether in their friendships, romantic prospects, or their careers. These demographics are drawn to brands that are able to adapt to the unique needs and desires of women and girls. ## At a Glance - Evidence: 6 featured examples - Articles from: Mar 21, 2017 to Dec 10, 2018 - Published: Mar 15, 2019 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Personalization](https://www.trendhunter.com/megatrend/personalization), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Empowering Romance trend ### Female-Empowered Features Dating apps are adopting features that prioritize women's safety and comfort as a response to the harassment they encounter online, driven by the women's empowerment movement. ### Anonymous Profiles Dating apps such as 'Blonde' and 'Pickable' are emphasizing anonymity for women to put them in control of their experience and enable authenticity, disrupting the traditional approach to online dating profiles. ### Co-Working Social Spaces Pop-up co-working space Bumble Hive LA is providing a physical space for dating app users to work and connect, exemplifying the increasing blend of different industries and social experiences. ## What the Empowering Romance trend means for industry ### For Technology Technology is innovating to provide better solutions for online dating and adapting to the changing attitudes towards feminism. ### For Fashion and Jewelry Contemporary jewelry brands like ZÓLDI are catering to the desire of women to celebrate and empower themselves through feminine accessories. ### For Marketing and Advertising Marketing agencies like Manifold are creating experiential pop-up spaces that embody the brand's digital presence and meet the desire for unique social experiences among younger consumers. ## Workshop question How could your brand ensure safe spaces for individuals or groups who are marginalized or face discrimination? ## Trend signals for Empowering Romance Trend score 3.8 out of 10, from popularity 65%, activity 39%, freshness 8%. - Popularity: 65% - Activity: 39% - Freshness: 8% ## Examples of the Empowering Romance trend 6 featured examples from Mar 21, 2017 to Dec 10, 2018. - [Empowering Jewelry Collections](https://www.trendhunter.com/trends/contemporary-jewelry-brand): ZÓLDI is a Contemporary Jewelry Brand That Champions Women (Category: Fashion) Implication: Opportunity for jewelry brands to create contemporary and empowering collections. - [User-Scoring Dating Apps](https://www.trendhunter.com/trends/mobile-dating): The 'EVE' Mobile Dating App Rewards Male Users for Being Genuine (Category: Tech) Implication: Online dating industry can explore new ways to enhance user experiences and increase genuineness in profile interactions. - [Dating App Co-Working Spaces](https://www.trendhunter.com/trends/bumble-hive-la): Bumble Hive LA Invites People to Work and Mingle (Category: Lifestyle) Implication: Opportunity to design innovative physical experiences for brands to connect with their target audience. - [Engagement-Focused Dating App Updates](https://www.trendhunter.com/trends/ladies-first): The 'Ladies First' Tinder Update is Similar to Bumble (Category: Tech) Implication: The 'Ladies First' update highlights the need for dating apps to prioritize user agency, safety and inclusivity. - [Anonymous Profile Dating Apps](https://www.trendhunter.com/trends/blonde-dating-app): The 'Blonde' Dating App Only Shows a Woman's Profile if She Chooses (Category: Tech) Implication: The online dating industry can benefit from innovations in anonymous and female-centric apps - [Female-Focused Dating Apps](https://www.trendhunter.com/trends/pickable): 'Pickable' Puts Women in Control of Who Sees Them in the Dating Pool (Category: Tech) Implication: The online dating industry continues to be disrupted by innovative dating apps catering to specific user groups and needs. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)