# Empowered Toddler Travel Travel accessories adapt to prioritize the experience of little ones. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Jun 20, 2019 | Category: [Life-Stages](https://www.trendhunter.com/pro/category/life-stages) Source: Trend Hunter, https://www.trendhunter.com/protrends/empowered-toddler-travel ## Key Figures - Trend score: 4.8/10 - Evidence articles: 4 ## What is the Empowered Toddler Travel trend? **Empowered Toddler Travel:** Brands are focusing more on kids and toddlers to ensure a safe and enjoyable travel experience. Re-designing everything from suitcases to accessories, brands are focusing on both function and play as features that will appeal to both kids and their parents. ## The consumer insight behind the Empowered Toddler Travel trend Between learning how to care for newborns and toddlers to balancing that enormous responsibility with professional ones, most parents of young children are naturally overwhelmed in their day-to-day. These individuals are drawn to products and services that prioritize convenience and useability—ensuring that both they and their children benefit from their purchases. ## At a Glance - Evidence: 4 featured examples - Articles from: Nov 15, 2017 to Jun 19, 2019 - Published: Jun 20, 2019 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z, Millennial - Top markets: North America ## Themes within the Empowered Toddler Travel trend ### Kid-centric travel accessories Brands are designing products that cater to children during travel to prioritize their experience and provide convenience for parents. ### All-in-one travel solutions Inventive products that combine multiple functionalities (such as luggage, high chairs, and diaper bags) into one are gaining popularity among busy parents. ### Rideable luggage for children Luggage that doubles as a rideable toy for children is a growing trend, providing entertainment during travel and increasing their sense of independence. ## What the Empowered Toddler Travel trend means for industry ### For Child travel accessories Businesses that design and manufacture products specifically for children's needs during travel, such as luggage, strollers, and travel kits. ### For Product design Design firms and studios that specialize in creating innovative products that combine functionality and convenience to address everyday challenges. ### For Family tourism Brands that aim to make traveling with young children more accessible and enjoyable, offering family-friendly accommodations, activities, and packages. ## Workshop question How is your brand making customers’ lives more convenient? ## Trend signals for Empowered Toddler Travel Trend score 4.8 out of 10, from popularity 60%, activity 77%, freshness 8%. - Popularity: 60% - Activity: 77% - Freshness: 8% ## Examples of the Empowered Toddler Travel trend 4 featured examples from Nov 15, 2017 to Jun 19, 2019. - [Feeding Chair Suitcases](https://www.trendhunter.com/trends/valeto): Kamo's 'Valeto' is a High Chair, Diaper Bag and Carry-On Suitcase (Category: World) Implication: The travel industry can explore incorporating all-in-one travel solutions like the 'Valeto' suitcase to enhance customer convenience and satisfaction. - [Children's Designer Travel Kits](https://www.trendhunter.com/trends/baby-milo-travel-gear): BAPE Revealed a New Set of Baby Milo Travel Grear (Category: World) Implication: The production of branded travel gear for children represents an opportunity for apparel companies to expand their product line and capitalize on the children's market. - [Rideable Youngster Suitcases](https://www.trendhunter.com/trends/jetkids-suitcase): This JetKids Suitcase Lets Kids Play During Travel (Category: Life-Stages) Implication: In the travel industry, incorporating child-focused products and features, such as rideable luggage, can help to improve the overall travel experience for families. - [Toddler Step Stool Suitcases](https://www.trendhunter.com/trends/hop-suitcase): The 'Hop' Suitcase Aids Young Ones During Travel (Category: Life-Stages) Implication: Companies that specialize in designing and manufacturing luggage specifically for children. ## Recent trend clusters - [Constructible Franchises](https://www.trendhunter.com/protrends/constructible-franchises) (Life-Stages) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Life-Stages - [Retro Graphic Tees](https://www.trendhunter.com/trends/nostalgic-graphic-tees) - [Screen-Free Kids Phones](https://www.trendhunter.com/trends/screen-free-kids-phones) - [Edible Oil-Based Lubes](https://www.trendhunter.com/trends/coco-lube) - [Women's Health-Focused Probiotic Supplements](https://www.trendhunter.com/trends/womens-health-probiotic-capsules) All articles: [Life-Stages](https://www.trendhunter.com/life-stages)