# Empowered Strength Athletic apparel brands launch fitness pop-ups designed for women. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Mar 1, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/empowered-strength ## Key Figures - Trend score: 5.6/10 - Evidence articles: 6 ## What is the Empowered Strength trend? **Empowered Strength:** As athletic apparel brands try to woo a largely overlooked demographic, many are opening temporary athletic facilities specifically designed to encourage women to participate in sport. Serving as both an introduction to the brand's lifestyle vision and a means of cultivating an organic sense of community, such pop-up facilities act as a venue for a wide variety of brand events. This shift showcases the importance of brands initiating in-person interaction to empower individual consumers. ## At a Glance - Evidence: 6 featured examples - Articles from: Mar 5, 2015 to May 11, 2017 - Published: Mar 1, 2016 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Empowered Strength trend ### Women-Focused Athletic Pop-Ups Athletic apparel brands are opening temporary athletic facilities specifically designed to encourage women to participate in sport, serving as a venue for a wide variety of brand events which empowers individual consumers. ### Branded Floating Fitness Studios Brands are creating floating fitness studios that act as a multi-faceted space with room for branded events, tapping into emerging trends in fitness experiences. ### Natural Gym Pop-Ups New natural gym pop-up and biophilic indoor gym settings are emerging and set to change the relationship between nature and exercise, including a focus on mental performance and well-being. ## What the Empowered Strength trend means for industry ### For Fitness Industry The fitness industry is focused on creating unique, immersive experiences, from branded pop-up facilities to one-day festivals, to meet the needs of health and fitness enthusiasts. ### For Retail Industry The retail industry has seen a shift towards in-person interaction and branded pop-up facilities, showcasing the importance of engaging consumers in a way that empowers them and fosters community. ### For Architecture and Design Industry Emerging natural gym pop-up and biophilic indoor gym settings demonstrate the opportunities for architecture and design industries to create immersive fitness experiences that promote physical and mental well-being. ## Workshop question How could your brand become a catalyst for community? ## Trend signals for Empowered Strength Trend score 5.6 out of 10, from popularity 80%, activity 79%, freshness 8%. - Popularity: 80% - Activity: 79% - Freshness: 8% ## Examples of the Empowered Strength trend 6 featured examples from Mar 5, 2015 to May 11, 2017. - [Natural Gym Pop-Ups](https://www.trendhunter.com/trends/natural-gym): Biofit is Launching the World's First "Biophyilic Indoor Gym" (Category: Lifestyle) Implication: The fitness industry can incorporate natural elements such as live plants and vegetation into gym design, programming, and products for a unique and refreshing fitness experience. - [Branded Pop-Up Training Facilities](https://www.trendhunter.com/trends/the-x-by-adidas): The X by adidas is a Bold Running Experience in London (Category: Lifestyle) Implication: Sporting goods companies can take advantage of pop-up fitness spaces and branded events to promote their products and increase brand awareness. - [Race-Ready Runners Pop-Ups](https://www.trendhunter.com/trends/nike-womens-london): The Nike Womens London Pop-Up is Revealed Ahead of the 10-KM Race (Category: Lifestyle) Implication: Disruptive innovation opportunity: Integrate sustainable materials and advanced technologies into sports apparel for improved performance. - [Floating Fitness Studios](https://www.trendhunter.com/trends/nike-crystal-coliseum): The Nike Crystal Coliseum was a Pop-Up for Training Classes (Category: Lifestyle) Implication: Fitness studios can explore the concept of floating fitness studios as an innovative way to differentiate themselves and offer a memorable workout experience. - [One-Day Athletic Festivals](https://www.trendhunter.com/trends/athletic-festival): Lululemon's 'Sweatlife the Festival' Offers Workouts, Meditation & More (Category: Lifestyle) Implication: One-day wellness festivals present a disruptive innovation opportunity for the fitness and wellness industry by providing attendees with a unique, immersive experience in a short… - [Female-Empowering Sport Events](https://www.trendhunter.com/trends/nike-womens-race): The Nike Women's Race Series Takes Over 20 Cities Around the World (Category: Lifestyle) Implication: Disruptive innovation opportunity: Introduce innovative technologies and equipment specifically tailored for women athletes. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)