# Empowered P2P Female consumers gravitate toward peer-to-peer shopping networks. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Mar 24, 2016 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/empowered-p2p ## Key Figures - Trend score: 4.2/10 - Evidence articles: 4 ## What is the Empowered P2P trend? **Empowered P2P:** As women gain more purchasing power, brands have begun tapping into ways to make them feel heard and recognized. Even so, peer-to-peer networks remain an attractive option for women, who wish to feel empowered and autonomous in all of their shopping experiences. As a result, many emerging P2P shopping platforms have been specifically geared towards women, suggesting that, in order to compete, retailers must ensure positive, communal experiences not only for women, but amongst women. ## At a Glance - Evidence: 4 featured examples - Articles from: Feb 25 to Mar 24, 2016 - Published: Mar 24, 2016 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Authenticity](https://www.trendhunter.com/megatrend/authenticity), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Empowered P2P trend ### P2P Shopping Services P2P shopping services are a trending way to enable users access items from anywhere in the world easily. ### Female-Only eCommerce Platforms Female-only eCommerce platforms are a trend that are empowering women and giving them the freedom to sell and showcase their designs. ### Beauty Bartering Platforms Beauty bartering platforms are a trending way to enable the trading of unused beauty products for value. ## What the Empowered P2P trend means for industry ### For Retail Industry Retailers can leverage P2P services and build online marketplaces for customers that seek unique items from multiple locations ### For E-commerce Industry E-commerce industries can develop female-focused platforms for designers and create a supportive community for women in the industry ### For Beauty and Lifestyle Industry Beauty and Lifestyle industries can develop platforms to empower users and enable them to swap unused beauty products. ## Workshop question How could your brand create an authentic, community-based image? ## Trend signals for Empowered P2P Trend score 4.2 out of 10, from popularity 73%, activity 46%, freshness 8%. - Popularity: 73% - Activity: 46% - Freshness: 8% ## Examples of the Empowered P2P trend 4 featured examples from Feb 25 to Mar 24, 2016. - [Beauty Bartering Platforms](https://www.trendhunter.com/trends/edivv): 'eDivv' is a P2P Marketplace for Unused Beauty Products (Category: Fashion) Implication: The beauty and fashion industry could benefit from eDivv's platform as it provides a new channel for consumers to trade and sell their unused products. - [Female-Only eCommerce Platforms](https://www.trendhunter.com/trends/femaleonly-ecommerce): The 'NO SIR' Platform Helps Women Showcase and Sell Their Designs (Category: Social Good) Implication: The rise of female-only eCommerce platforms presents an opportunity for businesses to cater specifically to female designers and consumers. - [Social P2P Marketplaces](https://www.trendhunter.com/trends/shopee): 'Shopee' is a Mobile P2P Marketplace That Can Import Photos from Instagram (Category: Business) Implication: Shopee's mobile P2P marketplace is a disruptive force in the e-commerce industry, offering a new way for individuals to buy and sell goods online. - [P2P Shopping Services](https://www.trendhunter.com/trends/global-shopping): ShopandBox's Global Shopping Service Helps Users Aquire Items from Anywhere (Category: Business) Implication: The e-commerce industry can incorporate P2P shopping services to broaden the range of products available to consumers globally. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)