# Empowered Intersectionality Brands celebrate individuality by embracing multifaceted identities. By [Gil Cohen](https://www.trendhunter.com/ghaddi), SVP Client Success | Published Jul 6, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/empowered-intersectionality ## Key Figures - Trend score: 3.3/10 - Evidence articles: 6 ## What is the Empowered Intersectionality trend? **Empowered Intersectionality:** Consumers are more empowered than ever to speak out about their differences and in turn, they have greater expectations of the brands they follow to echo this messaging and celebrate what makes them unique individuals. The focus has shifted from the empowerment of one particular group, to the empowerment of unique individuals. This concept proposes systemic changes toward a bias-free society that accepts all, and speaks to "equality" in its truest form. ## At a Glance - Evidence: 6 featured examples - Articles from: Feb 24, 2016 to Oct 19, 2018 - Published: Jul 6, 2017 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Empowered Intersectionality trend ### Intersectional Empowerment The focus has shifted from the empowerment of one particular group, to the empowerment of unique individuals. ### Diversity and Inclusion Growing demand for more diversity and intersectionality in various industries such as fashion, literature and museums. ### Transgender Awareness Increased empathy towards the struggles trans people face in different parts of the world, highlighted through mediums such as video games and literature. ## What the Empowered Intersectionality trend means for industry ### For Fashion Trend towards using unconventional models and catering to a wider range of body types. ### For Arts and Literature Focusing on providing a platform for marginalized communities such as trans women to express themselves and embrace their individuality. ### For Entertainment and Gaming Empathy-driven games and content that exposes players to issues regarding transgender struggles and inclusivity. ## Workshop question How does your brand empower your consumer to celebrate all aspects of their individuality? ## Trend signals for Empowered Intersectionality Trend score 3.3 out of 10, from popularity 43%, activity 48%, freshness 8%. - Popularity: 43% - Activity: 48% - Freshness: 8% ## Examples of the Empowered Intersectionality trend 6 featured examples from Feb 24, 2016 to Oct 19, 2018. - [Inclusive Sci-Fi Fashion Zines](https://www.trendhunter.com/trends/fashion-zine): Vagina Dentata Zine Explores Themes Through Striking Visual Layouts (Category: Fashion) Implication: The fashion industry can create opportunities for marginalized communities to have representation through their own content creation, and by curating diverse models and designs. - [Trans Experience Indie Games](https://www.trendhunter.com/trends/one-night-hot-springs): 'One Night, Hot Springs' Showcases Transgender Life in Japan (Category: Tech) Implication: There is a growing demand for inclusive and diverse video games that accurately depict the experiences of marginalized communities. - [Inclusive Runway Shows](https://www.trendhunter.com/trends/smartglamour): The SmartGlamour Spring 2016 Show Featured Models of All Shapes and Sizes (Category: Fashion) Implication: The fashion industry can benefit from utilizing diverse models and creating clothing for a variety of body types. - [Interactive Inclusive Museums](https://www.trendhunter.com/trends/american-writing-museum): This Museum Celebrates All Forms of American Writing (Category: Pop Culture) Implication: Museums could benefit from creating exhibits that are more interactive and inclusive to appeal to a wider audience, driving up ticket sales and engagement. - [Trans Women Short Stories](https://www.trendhunter.com/trends/trans-women): This Fictional Book Features Stories That Were Written by Trans Women (Category: Social Good) Implication: Incorporating diverse and authentic voices in book publishing can disrupt the industry by challenging traditional publishing norms and expanding reader perspectives. - [Inclusive Celebratory Hair Ads](https://www.trendhunter.com/trends/gold-series): Pantene's New 'Gold Series' is Accompanied by an Empowering Ad (Category: Marketing) Implication: Brands in the beauty and personal care industry can innovate by creating products that cater to the needs of underrepresented groups. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)