# Employee Empowerment Female employees are celebrated through empowering incentives. By [Gil Cohen](https://www.trendhunter.com/ghaddi), SVP Client Success | Published May 31, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/employee-empowerment ## Key Figures - Trend score: 2.1/10 - Evidence articles: 4 ## What is the Employee Empowerment trend? **Employee Empowerment:** As inclusive leadership becomes a priority in the workplace, female empowerment becomes one of the facets of inclusivity that employers are striving to improve. An important factor to employee happiness and ambition comes from self-confidence and support from your employer as well as colleagues. By providing resources for women that promote entrepreneurial spirit, leadership and overall confidence, employers are starting to pave the way for a more empowered female workforce that strives towards leadership positions. ## At a Glance - Evidence: 4 featured examples - Articles from: Jul 13, 2016 to Mar 9, 2018 - Published: May 31, 2017 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Employee Empowerment trend ### Female Empowerment The trend of prioritizing female empowerment at the workplace through self-confidence and support from employers has been on the rise ### Women-Led Business Recognition The recognition of businesses led by women through incentives and awards has been a growing trend ### Women-Centered Co-Working Spaces The trend of creating co-working spaces designed to cater to women entrepreneurs, freelancers, and professionals to provide a personalized and empowering environment has been on the rise ## What the Employee Empowerment trend means for industry ### For Human Resources The Human Resources industry can focus on providing resources that promote entrepreneurial spirit, leadership, and overall confidence, to empower underrepresented groups at the workplace ### For Marketing The Marketing industry can develop campaigns and marketing strategies that recognize, celebrate, and promote businesses led by women which can help establish them as supportive and inclusive ### For Real Estate The Real Estate industry can incorporate women-centered co-working spaces in their portfolio, providing a new and innovative opportunity to meet the demand for empowering workspaces ## Workshop question What are some initiatives your company has taken to become more inclusive? ## Trend signals for Employee Empowerment Trend score 2.1 out of 10, from popularity 28%, activity 27%, freshness 8%. - Popularity: 28% - Activity: 27% - Freshness: 8% ## Examples of the Employee Empowerment trend 4 featured examples from Jul 13, 2016 to Mar 9, 2018. - [Women's Entrepreneurship Subscription Boxes](https://www.trendhunter.com/trends/sparkle-hustle-grow): Sparkle Hustle Grow Help Women in Leadership Positions (Category: Lifestyle) Implication: Collaborating with female entrepreneurs to create personalized and empowering subscription boxes can open up a new market opportunity. - [Female Empowerment Co-Working Spaces](https://www.trendhunter.com/trends/the-riveter): The Riveter Aims to Support Working Women (Category: Art & Design) Implication: The co-working space industry is experiencing a shift towards specialized offerings, particularly to cater to underrepresented or marginalized groups. - [Women-Inspired Tech Conferences](https://www.trendhunter.com/trends/women-in-product): Facebook Sponsors Inaugural 'Women in Product' Conference (Category: Business) Implication: The conference addresses the gender imbalance within the male-dominated tech industry and presents opportunities for disruptive innovation. - [Women-Led Business Notifications](https://www.trendhunter.com/trends/womenled-attribute): The Google My Business Dashboard Now Offers a Women-Led Attribute (Category: Social Good) Implication: Integrating diversity-focused features in technology platforms and software can create a more inclusive user experience for all. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)