# Emotive Dining Food and beverage products become unforgettable with mood-based experiences. By [Gil Cohen](https://www.trendhunter.com/ghaddi), SVP Client Success | Published May 9, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/emotive-dining ## Key Figures - Trend score: 4.1/10 - Evidence articles: 5 ## What is the Emotive Dining trend? **Emotive Dining:** There’s no doubt that eating can fill emotional needs, and brands are beginning to leverage the science behind this to consciously curate culinary experiences based on the consumer’s mood for next-level sensorial immersion. Consumers are starting to find more foods and beverages that match or impact their moods based on their desired effect, a shift in consumption that is directly impacted by the modern desire for complete customization in all areas. ## At a Glance - Evidence: 5 featured examples - Articles from: Oct 28, 2015 to Aug 28, 2017 - Published: May 9, 2017 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Themes within the Emotive Dining trend ### Mood-based Experiences Brands are leveraging the science behind eating to consciously curate culinary experiences based on the consumer’s mood for next-level sensorial immersion. ### Healthful Food and Beverages Consumers are seeking more foods and beverages that match or impact their moods based on their desired effect, a shift in consumption that is directly impacted by the modern desire for complete customization in all areas. ### Functional Foods Growing interest in healthy living has created room on the market for functional snacks that can be enjoyed guilt-free thanks to the healthful benefits they provide. ## What the Emotive Dining trend means for industry ### For Food and Beverage The food and beverage industry can explore opportunities to create customized products that cater to the mood-based experiences and healthful food and beverage trends. ### For Wellness The wellness industry can explore opportunities to integrate the mood-based experiences and functional foods trends into their services and offerings. ### For Travel The travel industry can explore opportunities to integrate the mood-based experiences trend into their services and offerings to help reduce travel anxiety and stress. ## Workshop question As consumers become used to increase customization, how can you tailor the experience of your product on a more individualistic level? ## Trend signals for Emotive Dining Trend score 4.1 out of 10, from popularity 67%, activity 47%, freshness 8%. - Popularity: 67% - Activity: 47% - Freshness: 8% ## Examples of the Emotive Dining trend 5 featured examples from Oct 28, 2015 to Aug 28, 2017. - [Mood-Enhancing Water](https://www.trendhunter.com/trends/happy-water): 'Happy Water' is Clinically Proven to Improve One's Mood (Category: Lifestyle) Implication: Developing functional beverage products that incorporate mood-boosting elements could provide a unique positioning for brands in the increasingly competitive beverage market. - [Aphrodisiac Seasoning Mixes](https://www.trendhunter.com/trends/aphrodisiac-seasoning-mixes-this-meat-rub-from-lishmans-of-ilkley-is-design): This Meat Rub from Lishman's of Ilkley is Designed to Induce Romance (Category: Naughty) Implication: The food and beverage industry can explore the production and promotion of aphrodisiac seasoning mixes for consumers seeking romantic dining experiences. - [Mood-Boosting Cocktails](https://www.trendhunter.com/trends/cocktail-drink): Barts is Serving Alcoholic Cocktail Drinks That are Rich in Serotonin (Category: Lifestyle) Implication: Opportunity for cocktail bars to differentiate themselves and attract customers by offering mood-boosting cocktails containing ingredients rich in serotonin. - [Hormone-Balancing Chocolate Bars](https://www.trendhunter.com/trends/healthy-chocolate-bar): This Healthy Chocolate Bar Supports the Endocrine System (Category: Lifestyle) Implication: As consumers seek healthier snack options, health food companies can satisfy demand with functional, nutrient-packed products. - [Stress-Reducing Airline Food](https://www.trendhunter.com/trends/monarch-airlines): 'Monarch Mood Food' was Designed by a Food Psychologist (Category: World) Implication: Airline companies can revolutionize the in-flight experience by providing stress-reducing food that improves passengers' mental and physical well-being. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)