# Emotional Healthvertising Health campaigns target deeper emotional issues to instill motivation. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Jul 21, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/emotional-healthvertising ## Key Figures - Trend score: 2.6/10 - Evidence articles: 5 ## What is the Emotional Healthvertising trend? **Emotional Healthvertising:** Straying away from mere superficial benefits, fitness and health campaigns are targeting deeper emotional concerns. Referencing issues like parental loss, these marketing tactics incorporate personal hardships that consumers can relate to on a deeper level. This in turn creates a meaningful psychological link with the viewer. ## At a Glance - Evidence: 5 featured examples - Articles from: Apr 22, 2014 to Sep 24, 2015 - Published: Jul 21, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Personalization](https://www.trendhunter.com/megatrend/personalization), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Themes within the Emotional Healthvertising trend ### Emotional marketing Marketing campaigns are targeting deeper emotional concerns and creating a meaningful psychological link with the viewer. ### Authenticity The use of authentic stories tells an authentic story to the audience, emotionally raising awareness on a global health issue. ### Triumph over adversity The depiction of people conquering their struggles encourages individuals suffering from chronic migraines and other health issues to remain strong and seek effective treatment. ## What the Emotional Healthvertising trend means for industry ### For Pharmaceutical Emotional marketing campaigns and the use of authentic stories increase awareness and promote pharmaceuticals as a solution. ### For Healthcare Marketing tactics that target deeper emotional concerns create a meaningful psychological link with the public, raising awareness and promoting healthcare solutions. ### For Advertising Authentic storytelling and depiction of triumph over adversity create powerful, emotionally-driven advertisements that resonate with audiences. ## Trend signals for Emotional Healthvertising Trend score 2.6 out of 10, from popularity 48%, activity 23%, freshness 8%. - Popularity: 48% - Activity: 23% - Freshness: 8% ## Examples of the Emotional Healthvertising trend 5 featured examples from Apr 22, 2014 to Sep 24, 2015. - [Triumphant Migraine Ads](https://www.trendhunter.com/trends/chronic-migraine): Allergan's Chronic Migraine Ads Show Sufferers Coming Out Strong (Category: Marketing) Implication: The pharmaceutical industry can create innovative migraine solutions that empower patients and provide educational resources. - [Maternal Vending Machines](https://www.trendhunter.com/trends/fun-vending-machine): This Fun Vending Machine by Lanes Health Acts & Speaks as a Mom Would (Category: Marketing) Implication: Disruptive innovation opportunity to create more interactive and engaging vending machines that offer unique experiences and rewards for customers. - [Heartbreaking Disease Videos](https://www.trendhunter.com/trends/heart-disease-awareness): This Heart Disease Awareness Features a Father and Son Saying Goodbye (Category: Lifestyle) Implication: Disruptive innovation opportunity: Introduce advanced technologies and treatments to combat heart disease and improve patient outcomes. - [Wheelchair-Based Bike Ads](https://www.trendhunter.com/trends/heartbike): The HeartBike Promotes Healthy Living from Becel (Category: Lifestyle) Implication: Opportunity for companies to develop products and services that promote healthy living. - [Emotional Anti-Smoking PSAs](https://www.trendhunter.com/trends/paran-health): The Paraná Health Ad Has a Cancer Survivor Sell Cigarettes to Smokers (Category: Lifestyle) Implication: Disruptive innovation opportunity: Innovating new strategies and techniques in advertising to connect with audiences on a deeper, more emotional level. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)