# Emergency Support Brands offer financial support for those affected by the COVID-19 outbreak. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 30, 2020 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/emergency-support ## Key Figures - Trend score: 2.9/10 - Evidence articles: 4 ## What is the Emergency Support trend? **Emergency Support:** With the economic fallout that's come from the COVID-19 outbreak, some brands are looking to financially support their employees, other businesses, or people affected in general. At a time when lay-offs and social distancing are affecting so many, the effort of a handful of brands to help others sets a precedent for how successful businesses can contribute in uncertain times. ## The consumer insight behind the Emergency Support trend The COVID-19 outbreak is a crisis that's unprecedented in modern history, and for many consumers, it's exposed flaws in how capitalism operates. People are increasingly demanding equal protection from both institutions and businesses in a system that allows for too many people to live without reasonable financial comfort--and certainly doesn't leave room for them to afford losing their jobs in the midst of global crisis. Brands that acknowledge and aim to mitigate this fact set a precedent for what non-exploitative capitalism looks like. ## At a Glance - Evidence: 4 featured examples - Articles from: Mar 17 to Mar 30, 2020 - Published: Mar 30, 2020 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Emergency Support trend ### COVID-19 Financial Support Brands are offering financial support to their employees, other businesses and individuals affected by the COVID-19 outbreak ### Donation and Relief Platforms Collaboration between businesses and relief platforms like Yelp and GoFundMe are helping to support struggling businesses ### B-to-B Relief Fund Large corporations like Unilever are providing financial support to smaller agencies affected by the COVID-19 outbreak ## What the Emergency Support trend means for industry ### For Technology Businesses in the tech industry can develop and implement digital platforms that connect donors with businesses needing relief ### For Finance Fintech companies can utilize their financial expertise to develop and implement effective relief funds for small businesses ### For Healthcare Companies in the healthcare industry can provide resources and support to communities and individuals affected by the COVID-19 outbreak ## Workshop question How is your brand offering support to employees and customers at this time? ## Trend signals for Emergency Support Trend score 2.9 out of 10, from popularity 53%, activity 26%, freshness 9%. - Popularity: 53% - Activity: 26% - Freshness: 9% ## Examples of the Emergency Support trend 4 featured examples from Mar 17 to Mar 30, 2020. - [B-to-B Virus Financial Support](https://www.trendhunter.com/trends/smaller-agencies): Unilever is Mobilizing to Provide Support to Smaller Agencies (Category: Business) Implication: The B-to-B sector has the opportunity to innovate and provide financial solutions to small agencies affected by the coronavirus outbreak. - [Relief-Providing Review Platforms](https://www.trendhunter.com/trends/donation-button1): Yelp and GoFundMe Created a Donation Button for Businesses (Category: Tech) Implication: The implementation of the donation button on Yelp opens up opportunities for other food and beverage establishments to seek financial support through online platforms. - [Small Business Benefit Concerts](https://www.trendhunter.com/trends/benefit-concerts): Verizon is Live Streaming Benefit Concerts to Help Businesses (Category: Social Good) Implication: Opportunity for telecom companies to offer live streaming services and partnerships to support small businesses and promote their own platforms. - [Ride-Hailing Financial Assistance](https://www.trendhunter.com/trends/financial-assistance): Uber Will Provide Assistance to Drivers Affected by COVID-19 (Category: Business) Implication: Ride-hailing companies can implement financial assistance programs to support drivers during crises. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)