# Embracing Blogs Big businesses are starting to treat bloggers like 'real' media. By [Bianca](https://www.trendhunter.com/bianca), Brand & Innovation Strategist | Published Nov 12, 2007, updated Nov 19, 2009 | Category: [Pop Culture](https://www.trendhunter.com/pro/category/pop-culture-and-internet-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/embracing-blogs-big-businesses-are-starting-to-treat-bloggers-like-real-med ## Key Figures - Trend score: 3.9/10 - Evidence articles: 8 ## What is the Embracing Blogs trend? **Embracing Blogs:** Description - The automotive industry has recognized the influential power of the blogosphere, including big names like GM, Ford and Aston Martin. Other sectors have been slower to embrace the reach of citizen journalists, but gradually more companies are catching on, including Chanel. Implications - Establishing good blogger relations is a modern publicity tactic being employed by companies ahead of the PR curve. These companies are recognizing the value of inviting bloggers to join the traditional media at press events; not only do bloggers have high viral appeal, their blogs can also be highly targeted. ## At a Glance - Evidence: 8 featured examples - Articles from: Mar 8, 2006 to May 13, 2008 - Published: Nov 12, 2007 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Embracing Blogs trend ### Blogger Outreach Establishing good blogger relations is a modern publicity tactic being employed by companies ahead of the PR curve. ### Blogging Events Companies are inviting bloggers to press events and launches to increase visibility. ### Viral Promotion Companies are leveraging the blogosphere to increase views and sales through viral campaigns. ## What the Embracing Blogs trend means for industry ### For Marketing and Advertising The marketing industry can use the trend towards blogger outreach and sponsored content to promote a brand across various online platforms. ### For Fashion The fashion industry can use blogger outreach to build relationships with influential bloggers and increase visibility for new collections/company events. ### For Automotive The automotive industry can leverage blogger relationships to empower citizen journalists to promote their brand through event coverage and product reviews. ## Trend signals for Embracing Blogs Trend score 3.9 out of 10, from popularity 60%, activity 49%, freshness 8%. - Popularity: 60% - Activity: 49% - Freshness: 8% ## Examples of the Embracing Blogs trend 8 featured examples from Mar 8, 2006 to May 13, 2008. - [GM Invites Trend Hunter To Detroit](https://www.trendhunter.com/trends/trend-hunter-detroit-gm): Embracing The Power Of Blogs (Category: Autos) Implication: Disruptive innovation opportunity: Integrate blogging and social media into marketing strategies to reach and engage with a wider consumer base. - [Blooker Prize for Bloggers](https://www.trendhunter.com/trends/blooker-prize-for-bloggers) (Category: Lifestyle) Implication: Self-publishing platforms can take advantage of the trend of blog to book conversion by offering services to assist bloggers in creating physical copies of their blogs. - [Bloggers Go Behind-The-Seams](https://www.trendhunter.com/trends/chanel-viral-marketing): Chanel Viral Marketing (Category: Pop Culture) Implication: The fashion industry can benefit from collaborating with bloggers to promote new products and collections. - [Photoblogger Shoots Ad Campaign](https://www.trendhunter.com/trends/merlin-bronque-ben-sherman): Merlin Bronques For Ben Sherman Clothing (Category: Tech) Implication: Potential disruptive innovation opportunity for the advertising industry by incorporating photobloggers as ad campaign photographers. - [Free Trips for Bloggers](https://www.trendhunter.com/trends/free-trips-bloggers-international-invites): International Invites (Category: Marketing) Implication: The travel industry can benefit economically by inviting travel bloggers across oceans and getting instant coverage and exposure, leading to a disruptive marketing innovation oppo… - [Inviting Bloggers to Boost Exposure](https://www.trendhunter.com/trends/sony-foam-city): Sony Foam City (Category: Pop Culture) Implication: Companies within the Consumer Electronics Industry, like Sony, can benefit from viral and immersive marketing experiences to promote new products and save on advertising budgets. - [Blogging on the High Seas with Carnival](https://www.trendhunter.com/trends/carnival-john-heald-bloggers-cruise): John Heald's Bloggers Cruise (Category: Pop Culture) Implication: Cruise companies have an opportunity to offer better internet connectivity and develop interactive experiences for their passengers. - [Supercar Test Drives for Bloggers](https://www.trendhunter.com/trends/have-a-blog-and-spend-a-day-driving-an-aston-martin): Have a blog and spend a day driving an Aston Martin (Category: Business) Implication: Luxury car brands can capitalize on the trend by offering personalized test drive experiences to bloggers and influencers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Pop Culture - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Makeup Artist Jewelry Collaborations](https://www.trendhunter.com/trends/pandora-x-pat-mcgrath) - [Influencer-Curated Cafe Menus](https://www.trendhunter.com/trends/kit-keenan) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Pop Culture](https://www.trendhunter.com/popculture)