# Embodied Fitness Consumers search for fitness routines that better reflect their personalities. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published May 5, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/embodied-fitness ## Key Figures - Trend score: 4.2/10 - Evidence articles: 4 ## What is the Embodied Fitness trend? **Embodied Fitness:** No longer satisfied with the generic gym environment, younger consumers are opting for fitness routines that are both experiential and personalized to individual taste. This shift indicates that the rise of fitness culture is not uniform, but contains within it many specialized services that appeal to a much younger and hyper-individualized consumer. ## At a Glance - Evidence: 4 featured examples - Articles from: Mar 18 to Nov 24, 2015 - Published: May 5, 2015 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Themes within the Embodied Fitness trend ### Experiential Personalized Fitness Younger consumers are opting for fitness routines that are both experiential and personalized to individual taste. ### Technology-enabled Fitness Recent years have seen many consumers turn to technology to help them optimize their workouts. ### Individualized Exercise Apps Consumers are searching for simple ways to maintain their fitness while having the flexibility to exercise at any point in the day. ## What the Embodied Fitness trend means for industry ### For Fitness Industry Fitness providers can create specialized fitness routines tailored to individual preferences. ### For Technology Industry Technology companies can provide consumers with fitness solutions unique to their individual needs, leveraging accelerometers, GPS, and similar technologies. ### For Mobile App Development Mobile app developers can create customized workout apps that analyze data from user workouts to provide personalized recommendations. ## Workshop question How does the desire for personalization impact your brand's offerings? ## Trend signals for Embodied Fitness Trend score 4.2 out of 10, from popularity 71%, activity 48%, freshness 8%. - Popularity: 71% - Activity: 48% - Freshness: 8% ## Examples of the Embodied Fitness trend 4 featured examples from Mar 18 to Nov 24, 2015. - [Individualized Exercise Apps](https://www.trendhunter.com/trends/custom-workouts): This Fitness App Provides Users with Custom Workouts (Category: Tech) Implication: Mobile fitness app industry is booming as individuals increasingly rely on technology for their exercise needs. - [Running Soundtrack Apps](https://www.trendhunter.com/trends/adidas-go): Adidas and Spotify Partner to Offer the 'adidas go' App (Category: Tech) Implication: Sportswear companies have an opportunity to partner with music streaming services and create apps that integrate with wearable technology to offer personalized workout experiences. - [15-Second Workout Apps](https://www.trendhunter.com/trends/oneset-app): The OneSet App Lets You Quickly Share Exercises with Others (Category: Tech) Implication: Developing fitness applications that incorporate short-form exercise videos can enhance user engagement and provide accessible workout options. - [Customizable Coaching Apps](https://www.trendhunter.com/trends/custom-workout): This App Creates a Custom Workout Experience for Each Individual User (Category: Tech) Implication: There is an opportunity for fitness programs and gyms to develop mobile apps that provide customized coaching routines. ## Recent trend clusters - [Functional Indulgence](https://www.trendhunter.com/protrends/functional-indulgence1) (Lifestyle) - [Connected Companions](https://www.trendhunter.com/protrends/connected-companions) (Lifestyle) - [Creatine Formats](https://www.trendhunter.com/protrends/creatine-formats) (Lifestyle) - [Routine Compression](https://www.trendhunter.com/protrends/routine-compression) (Lifestyle) ## Trending in Lifestyle - [Spice Discovery Calendars](https://www.trendhunter.com/trends/flavor-countdown-calendars) - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)