# Emblematic Refresh Vintage logos are revisited to capitalize on the 90s-era fashion fixation. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Feb 14, 2018 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/emblematic-refresh ## Key Figures - Trend score: 4.0/10 - Evidence articles: 6 ## What is the Emblematic Refresh trend? **Emblematic Refresh:** Avid fashion consumers driven by the visual nature of ubiquitous fashion incubators such as Instagram and Tumblr are embracing new capsule collections defined by a brand's reclamation of vintage logos and iconography. This shift highlights a continued departure from the "No Logo" era of the 2000s, while also speaking to the persistent fixation of 90s era design elements and the procurement of such as cultural currency. ## At a Glance - Evidence: 6 featured examples - Articles from: Feb 7, 2017 to Feb 13, 2018 - Published: Feb 14, 2018 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Emblematic Refresh trend ### Vintage Logo Revival Fashion brands are tapping into nostalgia by re-using their old logos for new capsule collections. ### Streetwear Influence Popular streetwear styles and motifs are crossing over into traditional fashion brands. ### Limited Edition Collaborations Brands are teaming up with other companies and designers to create exclusive, low-inventory capsule collections. ## What the Emblematic Refresh trend means for industry ### For Fashion Fashion designers and brands can tap into nostalgia and collaborate with other companies to create limited edition, high demand capsule collections. ### For Retail Retailers can capitalize on the popularity of streetwear styles and vintage logos by incorporating them into their merchandise offerings. ### For Advertising Advertisers can use celebrity endorsements and social media platforms like Instagram to promote limited edition capsule collections and increase consumer demand. ## Workshop question What "vintage" tributes to your brand's past can you play up in order to celebrate long-term customers? ## Trend signals for Emblematic Refresh Trend score 4.0 out of 10, from popularity 54%, activity 59%, freshness 8%. - Popularity: 54% - Activity: 59% - Freshness: 8% ## Examples of the Emblematic Refresh trend 6 featured examples from Feb 7, 2017 to Feb 13, 2018. - [Streetwear-Inspired Capsules](https://www.trendhunter.com/trends/archive-reissuelogo-remix): The Gap's Archive Reissue–Logo Remix Line Takes a Graphic Approach (Category: Fashion) Implication: This gap in the retail market for creative iterations of streetwear-inspired collections presents an opportunity for businesses to thrive. - [Luxe Hot Pink Sweaters](https://www.trendhunter.com/trends/gucci-vintage-logo): The Gucci Vintage Logo Sweater is the Perfect High-End Statement Piece (Category: Luxury) Implication: Potential for luxury fashion brands to embrace streetwear influences and offer unique, standout pieces. - [Pastel Bubble Letter-Branded Sneakers](https://www.trendhunter.com/trends/island-green): These Air More Uptempos Boast an 'Island Green' Colorway (Category: Fashion) Implication: The footwear industry can leverage pastel colorways and statement branding trends to create innovative and stylish sneaker options for consumers. - [Re-Imagined Vintage Logo Tees](https://www.trendhunter.com/trends/guccis-vintage-logo-tee): Gucci's Vintage Logo Tee Has Been Updated with Two Wild Tigers (Category: Fashion) Implication: The fashion industry has a disruptive innovation opportunity to create brand-nostalgia merchandise by infusing vintage designs with contemporary motifs. - [Collaborative Japanese Fall Collections](https://www.trendhunter.com/trends/christian-dada-and-kappa): Christian DaDa and Kappa Collaborated for Fall/Winter 2018 (Category: Fashion) Implication: Collaborations between fashion brands to create new and exciting designs. - [Pink Logo Crewneck Sweaters](https://www.trendhunter.com/trends/tommy-jeans): Tommy Jeans Have Released a Millennial Pink Logo Crewneck (Category: Fashion) Implication: By embracing vintage revivals and incorporating popular color trends like millennial pink, the fashion industry can disrupt traditional designs and offer new and exciting options… ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)