# Embellished Routine Brands augment everyday tasks to be special for enhanced consumer acceptance. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Mar 5, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/embellished-routine ## Key Figures - Trend score: 5.2/10 - Evidence articles: 5 ## What is the Embellished Routine trend? **Embellished Routine:** The average consumer lifestyle is often considered anything but glamorous, but a resonating shift towards embellished activities like entertaining guests or eating dinner is creating a much more personal bond with consumers by creating an environment where anything can be considered extraordinary. In a society that's shrouded in routine, this form of glamorization creates a more realistic environment for consumers to begin relating to brands and each other on terms that are built on a basis of understanding and acceptance rather than aspiration. ## At a Glance - Evidence: 5 featured examples - Articles from: Apr 19, 2013 to Feb 24, 2014 - Published: Mar 5, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Embellished Routine trend ### Lifestyle Embellishment Brands are shifting towards embellishing everyday tasks to create a more personal bond with consumers through glamorizing and the creation of a more realistic environment. ### Dark Delight Darker themes are being used in traditionally lighter industries, such as candy or dessert-themed fashion photoshoots. ### Playful Pop-Up Creativity Pop-up photography editorials and paper designs are popular, utilizing fun and eye-catching 2D designs alongside photorealistic models. ## What the Embellished Routine trend means for industry ### For Fashion Fashion designers are continuing to push the boundaries with playful and dark designs, such as fast food-inspired couture and dessert-themed photoshoots. ### For Food and Drink The food industry is being influenced by trendy serving trays that offer convenience and style, and the use of food themes in fashion photography. ### For Home Decor DIY home decor projects are gaining popularity, such as creating marble serving trays and other kitchenware items. ## Trend signals for Embellished Routine Trend score 5.2 out of 10, from popularity 68%, activity 79%, freshness 8%. - Popularity: 68% - Activity: 79% - Freshness: 8% ## Examples of the Embellished Routine trend 5 featured examples from Apr 19, 2013 to Feb 24, 2014. - [Playfully Decadent Photoshoots](https://www.trendhunter.com/trends/please-magazine-golden-touch): The Please Magazine 'Golden Touch' Editorial is Elegant and Fun (Category: Fashion) Implication: The fashion industry can explore playful-luxe and nostalgic trends in their designs to cater to their audience's needs. - [Haute Hamburger Couture](https://www.trendhunter.com/trends/moschino-by-jeremy-scott-fallwinter-2014): Moschino by Jeremy Scott Fall/Winter 2014 is Fast Food Flawlessness (Category: Fashion) Implication: Opportunity for fashion industry brands to explore bold and unique designs inspired by fast food and junk food. - [Psychedelic Pop-Up Photography](https://www.trendhunter.com/trends/pop-up-photography): Have Fun with These Models & Their 2D Designs (Category: Pop Culture) Implication: The field of photography can leverage pop-up techniques to create visually captivating and unique compositions for various purposes. - [Sophisticated Food Servers](https://www.trendhunter.com/trends/marble-serving-tray): This Marble Serving Tray Adds Elegance to Carrying Meals (Category: Art & Design) Implication: Businesses can cater to the growing demand for DIY projects by offering kits for creating customized serving trays and other kitchenware items. - [Darkly Sweet Fashion](https://www.trendhunter.com/trends/obsessed-with-candy): Obsessed with Candy by Marko Arsic Revolves Around Confections (Category: Fashion) Implication: The fashion industry can embrace the trend of combining sweet treats and darker aesthetics. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)