# Embedded Assembly Brands make self-assembly easier through clever, instructional packaging. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Apr 2, 2015 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/embedded-assembly ## Key Figures - Trend score: 3.6/10 - Evidence articles: 6 ## What is the Embedded Assembly trend? **Embedded Assembly:** Helping to make product assembly easier, brands are integrating manuals and instructions right into the packaging design itself for heightened self-sufficiency. Transforming cardboard boxes and frames into easy-to-assemble products and technological aids, brands are using dual-purpose packaging techniques to help add a greater sense of functionality. ## At a Glance - Evidence: 6 featured examples - Articles from: Nov 10, 2014 to Feb 3, 2016 - Published: Apr 2, 2015 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Embedded Assembly trend ### Embedded instruction manuals Brands are including instructional manuals right into the packaging design itself for heightened self-sufficiency. ### Packaging as tech aid Smart packaging technology helping to set up devices while they're still boxed up in the store. ### Sustainable Packaging Innovative packaging concepts that boast recycled materials and the ability to be repurchased post-purchase. ## What the Embedded Assembly trend means for industry ### For Consumer Electronics Smart packaging technology that assists electronics set up while still boxed up in stores. ### For Food & Beverage Embedded instruction manuals right into the packaging design itself for heightened self-sufficiency. ### For Clothing & Apparel Sustainable packaging concepts that transform into hangers and can be repurchased post-purchase. ## Workshop question What role does your packaging play in how consumers interact with your product and your branding? ## Trend signals for Embedded Assembly Trend score 3.6 out of 10, from popularity 49%, activity 50%, freshness 8%. - Popularity: 49% - Activity: 50% - Freshness: 8% ## Examples of the Embedded Assembly trend 6 featured examples from Nov 10, 2014 to Feb 3, 2016. - [Transforming Recycled Shopping Bags](https://www.trendhunter.com/trends/hm-packaging-concept): This H&M Packaging Concept Transforms into a Clothing Hanger (Category: Eco) Implication: Retailers like H&M can utilize sustainable packaging concepts to enhance their brand image and attract environmentally-conscious consumers. - [Streamlined Headphone Packaging](https://www.trendhunter.com/trends/sol-republic-relays): The Sol Republic Relays Has an Unexpectedly Elegant Design (Category: Tech) Implication: Exploring ways to innovate packaging in the consumer electronics industry to enhance brand experience and customer satisfaction. - [Dual-Purpose Camera Manuals](https://www.trendhunter.com/trends/camera-manual): Karin Hilgenkamp Designs DSLR Packaging that Doubles as Instructions (Category: Tech) Implication: Consumer electronics and gadgets manufacturers can take advantage of sustainable and efficient packaging options that add value to their products. - [Multipurpose Oil Packaging](https://www.trendhunter.com/trends/oil-bottle-packaging): This Oil Bottle Packaging Transforms into a Light Fixture (Category: Lifestyle) Implication: Brands in the CPG industry can explore innovative packaging designs that have secondary utility to enhance consumer engagement. - [Tech-Configuring Packaging](https://www.trendhunter.com/trends/apple-boxes): Apple Boxes Will Soon Be Able to Set Up Devices In-Store (Category: Marketing) Implication: The retail industry can benefit from the use of smart packaging technology to improve the in-store customer experience and reduce staff workload. - [Instructional Ale-Brewing Labels](https://www.trendhunter.com/trends/badger-state): This Badger State Beer Label Shows Graphics of How To Craft Beer (Category: Marketing) Implication: Craft breweries can use instructional beer labels to differentiate themselves and showcase their artisanal brewing techniques. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)