# Branded Selfie Brands are embracing and heightening the selfie phenomenon to an art form. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Jan 19, 2015 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/elite-selfie ## Key Figures - Trend score: 4.3/10 - Evidence articles: 6 ## What is the Branded Selfie trend? **Branded Selfie:** Rather than renouncing selfie culture, marketers and manufacturers are embracing it as a way to become more involved in the interests of consumers. Brands have elevated the selfie from a lowbrow form of social media narcissism and entertainment to an art form in its own right, using polished media campaigns, celebrity involvement and selfie-friendly camera tools. By adopting and marketing a specific of-the-moment phenomenon, companies are able to demonstrate a connection to youth culture. ## At a Glance - Evidence: 6 featured examples - Articles from: May 31, 2014 to Jan 17, 2015 - Published: Jan 19, 2015 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Branded Selfie trend ### Selfie Marketing Brands and photographers are embracing selfie culture to engage consumers, and considering partnerships with celebrities to endorse their products. ### Candid Celebrity Collaborations Celebrities and brands are teaming up to produce ad campaigns that leverage the social media and selfie craze. ### Selfie Technology Accessories Smartphone and camera makers are inventing accessories such as flashes, tripods and tilting LCD displays to enhance the photographic qualities of the selfie. ## What the Branded Selfie trend means for industry ### For Technology The tech industry can leverage selfie marketing strategies and technological innovations to sell their smartphones, cameras and accessories. ### For Fashion & Cosmetics Fashion and cosmetics brands can attract younger audiences and promote “selfie-ready” products that enhance photographic features of consumers. ### For Entertainment Entertainment industry can use selfie culture to create viral marketing campaigns, deliver unique behind-the-scenes content, and generate buzz for their shows, movies and music videos. ## Trend signals for Branded Selfie Trend score 4.3 out of 10, from popularity 65%, activity 57%, freshness 8%. - Popularity: 65% - Activity: 57% - Freshness: 8% ## Examples of the Branded Selfie trend 6 featured examples from May 31, 2014 to Jan 17, 2015. - [Mock Celebrity Selfies](https://www.trendhunter.com/trends/phonies): Dan Rubin's 'Phonies' Mock the Selfie Phenomenon with Celeb Faces (Category: Tech) Implication: The celebrity-inspired street style trend presents opportunities for fashion brands to create trendy and marketable clothing lines. - [Smartphone Flash Attachments](https://www.trendhunter.com/trends/smartphone-flash): Lenovo Vibe X2 Pro Brightens Up Your Image for High Quality Captures (Category: Tech) Implication: Companies manufacturing and selling camera accessories for smartphones will find a growing market for their products as demand for them continues to rise. - [Selfie Makeup Campaigns](https://www.trendhunter.com/trends/shiseido-cosmetics): Lady Gaga Stars in a Self-Photographed Shoot for Shiseido Cosmetics (Category: Fashion) Implication: Cosmetics companies can capitalize on the selfie-driven marketing trend to create engaging campaigns and promote their products through social media platforms. - [Mock Historical Selfies](https://www.trendhunter.com/trends/htc-desire-eye): A HTC Desire Eye Shot These Comical Historical Selfies (Category: Tech) Implication: Leveraging advancements in smartphone camera technology to offer users unique and enhanced photography experiences. - [Elegant Selfie Cameras](https://www.trendhunter.com/trends/fujifilm-xa2): The Fujifilm X-A2 Helps You Grab Better Selfies (Category: Tech) Implication: The camera manufacturing industry can capitalize on the trend of selfie cameras with innovative features to cater to the increasing consumer demand for high-quality selfie photos. - [Candid Celebrity Calendars](https://www.trendhunter.com/trends/james-franco-selfie-calender): The James Franco Selfie Calender is a Collaboration with Paper Magazine (Category: Pop Culture) Implication: Publishing companies can collaborate with celebrities to create unique and engaging products for their audiences. ## Recent trend clusters - [Automated Upkeep](https://www.trendhunter.com/protrends/automated-upkeep) (Tech) - [Ambient Assistance](https://www.trendhunter.com/protrends/ambient-assistance) (Tech) - [Autonomy Stacks](https://www.trendhunter.com/protrends/autonomy-stacks) (Tech) - [Connected Filtration](https://www.trendhunter.com/protrends/connected-filtration) (Tech) ## Trending in Tech - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Variable Aperture Smartphone Cameras](https://www.trendhunter.com/trends/iphone-18) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Self-Cleaning Smart Vacuums](https://www.trendhunter.com/trends/tinecos-pure-one-station-5) All articles: [Tech](https://www.trendhunter.com/tech)