# Elevated Soda The traditional soda is enhanced with nutritious ingredients. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Oct 7, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/elevated-soda ## Key Figures - Trend score: 3.3/10 - Evidence articles: 6 ## What is the Elevated Soda trend? **Elevated Soda:** With traditional soda sales down in North America, brands in this space are revamping their offerings by infusing nutritional elements into them. From CBD infusions to zero-sugar options, these products come as the "wellness" movement increasingly motivates purchase decisions. ## The consumer insight behind the Elevated Soda trend The decline of popularity in the soda space comes as consumers look for more than flavor when purchasing food and beverage items. Preferences like health and mental benefits are on the rise, particularly as consumers are faced with a host of options in the ever-expanding sparkling beverage market. As consumer values increasingly turn to the prioritization of health and wellness, brands in all categories must follow suit. ## At a Glance - Evidence: 6 featured examples - Articles from: Feb 20, 2018 to Mar 6, 2020 - Published: Oct 7, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Elevated Soda trend ### Nutrition-Infused Sodas Brands are infusing nutritional elements into traditional sodas, including zero-sugar options and CBD infusions, as consumers prioritize health and wellness in their food and beverage purchases. ### Alternative Energy Beverages As consumers seek out ways to maintain an active lifestyle, growing popularity of low-calorie, sugar-free, and naturally-sourced caffeine sparkling sodas have disrupted the traditional energy drink market. ### Alcohol-Based Sodas Alternative to alcoholic beverages filled with calories and artificial preservatives, zero-sugar spiked sodas infused with organic alcohol and superfoods, have entered the market as an emerging trend. ## What the Elevated Soda trend means for industry ### For Non-Alcoholic Beverage Industry Soft drink companies can leverage the trend towards healthier soda options infused with nutritious ingredients to stay relevant in a highly competitive industry. ### For Energy Drink Industry Energy drink brands can cater to consumers looking for natural and low-calorie options with alternatives like CBD infused or low-sugar sparkling sodas. ### For Alcoholic Beverage Industry Alcohol brands can tap into the emerging trend of zero-sugar spiked sodas infused with organic alcohol and superfoods, to appeal to health-conscious consumers looking for low-calorie options. ## Workshop question How could your brand cater to the growth of the "wellness" market? ## Trend signals for Elevated Soda Trend score 3.3 out of 10, from popularity 53%, activity 37%, freshness 9%. - Popularity: 53% - Activity: 37% - Freshness: 9% ## Examples of the Elevated Soda trend 6 featured examples from Feb 20, 2018 to Mar 6, 2020. - [CBD-Infused Sodas](https://www.trendhunter.com/trends/cbdinfused-sodas): Jones Soda Debuted A Fizzy Cannabis Beverage in a Re-Branding Effort (Category: Lifestyle) Implication: The beverage industry can leverage the trend towards CBD-infused drinks to innovate and capture market share, offering consumers new options for functional beverages. - [Soda-Flavored Energy Drinks](https://www.trendhunter.com/trends/coca-cola-energy): 'Coca-Cola Energy' Shares Caffeine from Naturally Derived Sources (Category: Lifestyle) Implication: The launch of Coca-Cola Energy highlights the ongoing innovation and competition in the ever-growing energy drink market. - [Zero-Sugar Spiked Sodas](https://www.trendhunter.com/trends/spiked-sodas): Crook & Marker's Spiked Sodas are Infused with Organic Alcohol (Category: Lifestyle) Implication: Alcoholic beverage companies can innovate by introducing healthier and more natural options that appeal to consumers who are conscious about their health and wellness. - [Low-Calorie Energy Sodas](https://www.trendhunter.com/trends/mtn-dew-kickstart): The New Mtn Dew Kickstart Ultra Original Has No Added Sugar (Category: Lifestyle) Implication: Opportunity for beverage manufacturers to create and market new low-calorie and vitamin-infused drinks to appeal to health-conscious consumers. - [Cocktail-Focused Ginger Sodas](https://www.trendhunter.com/trends/q-mixers): The Q Mixers Hibiscus Ginger Beer will be Available at Target (Category: Lifestyle) Implication: The Q Mixers Hibiscus Ginger Beer introduces a new flavor in the beverage mixers industry, fostering potential for innovative mixer brands and expanding product offerings. - [Juice-Infused Sugar-Free Sodas](https://www.trendhunter.com/trends/fanta-raspberry-zero-sugar): The Fanta Raspberry Zero Sugar is Made with Fruit Juice (Category: Marketing) Implication: Opportunity to innovate new and healthier product lines with low-sugar options. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)