# Elevated Nectar Upmarket honey infusions serve as a versatile culinary indulgence. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Sep 27, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/elevated-nectar ## Key Figures - Trend score: 3.5/10 - Evidence articles: 5 ## What is the Elevated Nectar trend? **Elevated Nectar:** Gourmet honey products infused with elegant ingredients are offering new expanded culinary uses beyond that of a topping or finishing touch. This shift highlights the ability of elevated ingredients to allow consumers the room to better experiment at home in a more affordable manner and the marketing opportunity that lies within that. ## At a Glance - Evidence: 5 featured examples - Articles from: Nov 13, 2017 to Sep 27, 2018 - Published: Sep 27, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Elevated Nectar trend ### Expanded Culinary Use of Gourmet Honey The trend of infusing honey with elegant ingredients for expanded culinary uses creates disruptive innovation opportunities for luxury food brands and artisanal producers to offer experimental and high-end honey products. ### Health and Nutrient-Dense Honeys The trend of offering health benefits and nutrient-dense honeys, such as Manuka honey or prebiotic honey, creates disruptive innovation opportunities for honey brands and beekeepers to capitalize on the booming alternative wellness market. ### Infused Honeys with Innovative Ingredients The trend of infusing honey with innovative ingredients, such as hemp oil or CBD, creates disruptive innovation opportunities for honey brands to experiment with new flavors and health benefits that cater to the growing demand for natural remedies and non-alcoholic relaxation products. ## What the Elevated Nectar trend means for industry ### For Luxury Food Luxury food brands and artisanal honey producers can leverage the trend of expanded culinary use of gourmet honey to offer experimental and high-end honey products to discerning consumers. ### For Alternative Wellness Beekeepers and honey brands can capitalize on the trend of health and nutrient-dense honeys to offer natural and organic honey products that cater to the increasing demand for alternative wellness solutions. ### For Natural Remedies Honey brands can leverage the trend of infused honeys with innovative ingredients to market natural and organic honey products as alternative remedies for stress, anxiety, and other health conditions. ## Workshop question What subtle flavor infusions can be explored in order to make your product more versatile? ## Trend signals for Elevated Nectar Trend score 3.5 out of 10, from popularity 50%, activity 46%, freshness 8%. - Popularity: 50% - Activity: 46% - Freshness: 8% ## Examples of the Elevated Nectar trend 5 featured examples from Nov 13, 2017 to Sep 27, 2018. - [Diverse Honey Collections](https://www.trendhunter.com/trends/rowse-honey): Rowse Honey Features a Range of Dynamic Flavors (Category: Lifestyle) Implication: In addition to honey, companies in this industry can create diverse flavor profiles for other products and experiment with unique packaging designs to appeal to consumers. - [Flavored Honey Cream Spreads](https://www.trendhunter.com/trends/honey-cream): Bumbleberry Farms Launched Four New Indulgent Handcrafted Flavors (Category: Lifestyle) Implication: Incorporating natural and locally sourced ingredients can create a disruptive edge in the food and beverage industry. - [Nutrient-Dense Honeys](https://www.trendhunter.com/trends/hilltop-honey): The Hilltop Honey Manuka Honey Range Comes in Three Strengths (Category: Lifestyle) Implication: The food and beverage industry can explore the increasing demand for natural health products and create more Manuka honey-based products or use similar ingredients to create other… - [Hemp Oil-Infused Honeys](https://www.trendhunter.com/trends/infused-honey): Beekeeper's Naturals' 'B.Chill' Combines Raw Honey, CBD Hemp & MTC Oil (Category: Lifestyle) Implication: The natural remedies industry can leverage the trend of hemp oil-infused products to offer consumers alternative solutions for stress relief and relaxation. - [Purified Prebiotic Honeys](https://www.trendhunter.com/trends/beeotic-honey): The Capilano Honey Beeotic Honey will Launch on the US Market (Category: Lifestyle) Implication: Prebiotic honeys could revolutionize the honey industry, offering a naturally occurring gut health benefit to consumers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)