# Elevated Memorabilia Franchises expand their goods to the luxury market for exclusive appeal. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Sep 9, 2014 | Category: [Pop Culture](https://www.trendhunter.com/pro/category/pop-culture-and-internet-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/elevated-memorabilia ## Key Figures - Trend score: 5.6/10 - Evidence articles: 4 ## What is the Elevated Memorabilia trend? **Elevated Memorabilia:** Seeking to expand consumer interest, TV and movie franchises are turning to more lavish collectibles to add exclusive appeal. Moving beyond figurines and children's toys, brands are using upscale products like automobiles and expensive jewelry to showcase cult sci-fi movies and classic characters in a new light. This allows franchises to broaden consumer interest beyond that of its loyal fan base. ## At a Glance - Evidence: 4 featured examples - Articles from: Sep 10 to Dec 13, 2015 - Published: Sep 9, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Tribalism](https://www.trendhunter.com/megatrend/tribalism) ## Audience - Gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Themes within the Elevated Memorabilia trend ### Luxury merchandising As TV and movie franchises expand consumer interest, they use more upscale products to add exclusive appeal such as jewelry, watches and luxury cars. ### Interactive themed experiences Hotels offer extravagant, interactive packages like this James Bond experience which will cost guests $104,000 to live like the ultimate spy. ### Opulent collectibles As Star Wars collectibles continue to roll out before the release of the newest film, companies are creating opulent interpretations that take hours to create and have 800+ diamonds embedded. ## What the Elevated Memorabilia trend means for industry ### For Entertainment Expanding consumer interest with franchises is creating new avenues of revenue but also allows brands to broaden consumer interest beyond that of its loyal fan base. ### For Hospitality Hotels offer extravagant, interactive packages that can expand their range of services and exclusivity for those seeking a high-end experience. ### For Luxury Creating opulent collectibles like jewelry and intricate timepieces allows companies to expand their products and cater to a luxury consumer base. ## Trend signals for Elevated Memorabilia Trend score 5.6 out of 10, from popularity 78%, activity 81%, freshness 8%. - Popularity: 78% - Activity: 81% - Freshness: 8% ## Examples of the Elevated Memorabilia trend 4 featured examples from Sep 10 to Dec 13, 2015. - [Villainous Galactic Watches](https://www.trendhunter.com/trends/star-wars-watches): Devon's $28,500 Star Wars Watches Resemble the Iconic TIE Fighter Jet (Category: Fashion) Implication: Luxury watch manufacturers can capitalize on the demand for unique and highly detailed Star Wars-themed timepieces like the Devon's intergalactic watch. - [Villainous Luxury Cars](https://www.trendhunter.com/trends/cx75): The 'Jaguar C-X75' was Redesigned for the Upcoming James Bond 'Spectre' (Category: Autos) Implication: Movie studios can partner with car manufacturers to make exclusive cars for major films and fans. - [Adventurous Spy Getaways](https://www.trendhunter.com/trends/james-bond-experience): This Hotel's James Bond Experience Takes You on a Helicopter Spy Mission (Category: World) Implication: Luxury hotels and resorts have the opportunity to create unique and personalized experiences for their guests that cater to their fantasies and offer them a chance to live out the… - [Gilded Sci-Fi Droids](https://www.trendhunter.com/trends/bb8-droid): This Diamond-Studded BB-8 Droid is Fit for Luxurious Star Wars Fans (Category: Pop Culture) Implication: Luxury goods brands can carve out a segment in the collectibles market by partnering with popular franchises and creating high-end limited edition merchandise. ## Recent trend clusters - [Automated Upkeep](https://www.trendhunter.com/protrends/automated-upkeep) (Tech) - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Autumn Teasers](https://www.trendhunter.com/protrends/autumn-teasers) (Business) - [Ambient Assistance](https://www.trendhunter.com/protrends/ambient-assistance) (Tech) ## Trending in Pop Culture - [Commemorative Tennis Sneakers](https://www.trendhunter.com/trends/the-roger-centre-court) - [Makeup Artist Jewelry Collaborations](https://www.trendhunter.com/trends/pandora-x-pat-mcgrath) - [Mini Clog Collectibles](https://www.trendhunter.com/trends/cars-x-crocs-blind-box) - [Actor-Led Pre-Fall Campaigns](https://www.trendhunter.com/trends/austin-butler) All articles: [Pop Culture](https://www.trendhunter.com/popculture)