# Elevated Masculinity Diverse representations of masculinity hit mainstream platforms. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 14, 2018 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/elevated-masculinity ## Key Figures - Trend score: 4.2/10 - Evidence articles: 5 ## What is the Elevated Masculinity trend? **Elevated Masculinity:** The hard work of academic and social feminist discourse has resulted in the slow rise of masculinity being represented in more diverse forms across mainstream media platforms. This shift comes as authentic representation is increasingly valued by consumers, with the rigidity of traditional masculinity shown in the mainstream not being compatible with most consumers' lives or beliefs. ## At a Glance - Evidence: 5 featured examples - Articles from: May 18, 2017 to Mar 14, 2018 - Published: Mar 14, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Personalization](https://www.trendhunter.com/megatrend/personalization), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Elevated Masculinity trend ### Diverse Representation of Masculinity As authentic representation becomes increasingly valued, brands have an opportunity to challenge traditional notions of masculinity and embrace more enlightened and inclusive messages that resonate with evolving societal values ### Gender-Ambiguous Fashion Products With gender ambiguity at the forefront of fashion design, businesses have an opportunity to market traditionally feminine products to a more masculine audience, while also acting as a critique of traditional notions of masculinity ### Stereotype-Fighting Ads Businesses can break gender stereotypes and amplify the conversation about what it means to be a man today by utilizing humor and emotional narratives in their advertising campaigns ## What the Elevated Masculinity trend means for industry ### For Fashion The fashion industry has the potential to challenge traditional notions of masculinity by creating gender-ambiguous fashion products and promoting more diverse representations of masculinity ### For Beauty/Grooming The beauty/grooming industry can empower men to feel confident in their own skin, no matter their shape or size, by challenging societal pressure to conform to a certain body type ### For Advertising/Marketing The advertising/marketing industry can contribute to the conversation on modern masculinity by creating stereotype-fighting ads that break gender stereotypes and amplify the conversation about what it means to be a man today ## Workshop question How can your brand feature more authentic representation in its campaigns? ## Trend signals for Elevated Masculinity Trend score 4.2 out of 10, from popularity 68%, activity 51%, freshness 8%. - Popularity: 68% - Activity: 51% - Freshness: 8% ## Examples of the Elevated Masculinity trend 5 featured examples from May 18, 2017 to Mar 14, 2018. - [Designer Male Rompers](https://www.trendhunter.com/trends/reebok-reeromp): The ReeRomp is Reebok's Take on the Internet Famous Male Romper (Category: Fashion) Implication: Reebok's ReeRomp is intended for athletic men, demonstrating an opportunity for disruptive innovation in the intersection of fashion and functional, performance-based clothing. - [Empowering Sunglasses Campaigns](https://www.trendhunter.com/trends/sunglasses-campaign): Karen Walker Tapped a Nigerian UFC Fighter for a Men's Collection (Category: Fashion) Implication: Karen Walker's sunglasses campaign highlights the opportunity for innovative designs and advertising in the eyewear industry. - [Male Body-Positive Photography](https://www.trendhunter.com/trends/the-everyman-project): The Everyman Project Empowers All Men to Feel Confident (Category: Social Good) Implication: The fashion industry has the opportunity to promote diverse and inclusive representations of male beauty by showcasing a wider variety of body types in advertising and campaigns. - [Stereotype-Fighting Ads](https://www.trendhunter.com/trends/a-man-like-you-ad): Harry's 'A Man Like You' Ad Questions What Constitutes Masculinity (Category: Marketing) Implication: Opportunity for advertising agencies to create campaigns that challenge traditional gender stereotypes and engage consumers emotionally. - [Thoughtful Masculinity Ads](https://www.trendhunter.com/trends/find-your-magic-campaign): Axe's 'Find Your Magic' Campaign is Rethinking Male Stereotypes (Category: Lifestyle) Implication: Disruptive innovation opportunity for personal care brands to redefine beauty ideals and cater to a more diverse range of individuals. ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)