# Elevated Kit Meal kits are being enhanced to offer more artisanal and sophisticated experiences. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Aug 31, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/elevated-kit ## Key Figures - Trend score: 3.2/10 - Evidence articles: 5 ## What is the Elevated Kit trend? **Elevated Kit:** Though the concept of meal kits is not new, they are now being offered in elevated formats that focus on quality and aesthetics – a shift that can be observed in tandem with the rise of both DIY culture and aesthetics-based social content. From a brand perspective, these enhanced meal kits transform a traditionally "lowbrow" item into the opposite, and this shifted perspective works to better engage consumers. ## At a Glance - Evidence: 5 featured examples - Articles from: May 27, 2016 to Aug 31, 2017 - Published: Aug 31, 2017 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Elevated Kit trend ### Artisanal Meal Kits Meal kit brands are enhancing their products and offering artisanal experiences to engage consumers. ### Celebrity-Branded Meal Kits Meal kit delivery services are partnering with celebrities to appeal to busy families looking for easier ways to eat at home. ### Grocery Store Cooking Kits Meal kit brands are collaborating with grocery stores to offer convenient, pre-prepared cooking kits in-store. ## What the Elevated Kit trend means for industry ### For Meal Kit Delivery Services Business professionals in this industry can focus on enhancing their meal kits to offer artisanal, celebrity-branded, or grocery store-friendly experiences. ### For Food Retail Retail brands can benefit from partnering with meal kit companies to offer pre-prepared cooking kits to their customers. ### For Marketing and Advertising Professionals in this industry can use the trend of meal kit collaborations to create marketing campaigns that promote unique and convenient food experiences. ## Workshop question How can your brand enhance and reframe its most traditional product/service, or marketing techniques? ## Trend signals for Elevated Kit Trend score 3.2 out of 10, from popularity 42%, activity 47%, freshness 8%. - Popularity: 42% - Activity: 47% - Freshness: 8% ## Examples of the Elevated Kit trend 5 featured examples from May 27, 2016 to Aug 31, 2017. - [Chocolate Dessert Kits](https://www.trendhunter.com/trends/dessert-kit): Chef'd is Producing Dessert Meal Kits with The Hershey Company (Category: Lifestyle) Implication: The food and beverage industry can explore the potential of branded dessert meal kits to expand their product offerings and tap into the meal kit market. - [Grocery Store Cooking Kits](https://www.trendhunter.com/trends/salted): The Salted Meal Kits Come with Everything Needed to Make a Quick Meal (Category: Lifestyle) Implication: The grocery and supermarket industry can capitalize on the trend by partnering with meal kit providers to offer more convenient meal options to their customers. - [Gourmet Jelly-Making Kits](https://www.trendhunter.com/trends/dow-design): Dow Design Ltd Offered a Creative End-of-Year Gift to Its Clients (Category: Lifestyle) Implication: Creative agencies can leverage food-based DIY kits as unique client gifts to enhance their brand image and build stronger relationships. - [Celebrity-Branded Meal Kits](https://www.trendhunter.com/trends/martha-marley-spoon): 'Martha & Marley Spoon' Provides Consumers with Pre-Portioned Recipes (Category: Lifestyle) Implication: Rebranding and collaborations within the meal kit delivery industry to cater to different consumer preferences, such as celebrity-branded options. - [Artisanal Sauce-Making Kits](https://www.trendhunter.com/trends/sauce-kit): The W&P Hot Sauce Kit Lets Consumers Brew Their Own Spicy Condiments (Category: Lifestyle) Implication: Homemade condiment kits, DIY culinary experiences and clean ingredient substitutions have the potential to disrupt traditional food and beverage industries. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)