# Hybrid Foodie Brands are merging food and beverage products to appeal to experiential foodies. By [Chayeanne Garvida](https://www.trendhunter.com/chayg24), Research Advisor | Published Aug 3, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/elevated-foodie ## Key Figures - Trend score: 3.8/10 - Evidence articles: 5 ## What is the Hybrid Foodie trend? **Hybrid Foodie:** While some brands are creating perfect pairings between food and beverage items, other brands are going beyond that and combining the two to create new products. Brands are substituting ingredients with beverage items to bring out new emerging flavors. This new direction caters to foodies seeking experimental consumption experiences that retain a sense of familiarity. ## At a Glance - Evidence: 5 featured examples - Articles from: Aug 14, 2017 to Jul 18, 2018 - Published: Aug 3, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Themes within the Hybrid Foodie trend ### Hybrid Food and Beverage Creating new products by substituting food ingredients with beverage items to bring out new emerging flavors. ### Alcohol-Flavored Food Products Adding alcohol flavors to food products to uniquely appeal to adult consumers seeking new and inventive ways to rediscover their favorite flavors. ### Unconventional Infusions Using unconventional infusions like tea and beer to enhance familiar food and beverage products and create sophisticated options for consumers. ## What the Hybrid Foodie trend means for industry ### For Food and Beverage Influence on product development to create new food products and beverages using unconventional infusions and flavors. ### For Alcohol and Brewing Collaborations with food companies to create beers that appeal to the foodie market by focusing on unique flavor experimentation. ### For Packaging and Labeling Focusing on visually appealing designs with bright colors and dynamic patterns to attract and target the experiential foodie market. ## Workshop question How can your brand combine or elevate your products to instill a memorable experience among consumers? ## Trend signals for Hybrid Foodie Trend score 3.8 out of 10, from popularity 59%, activity 46%, freshness 8%. - Popularity: 59% - Activity: 46% - Freshness: 8% ## Examples of the Hybrid Foodie trend 5 featured examples from Aug 14, 2017 to Jul 18, 2018. - [Boozy Beer Pickles](https://www.trendhunter.com/trends/bread-butter-pickles): Hefeweizen Bread & Butter Pickles are Infused with Beer Instead of Sugar (Category: Lifestyle) Implication: Industry can create and market beer-infused food products or develop low-sugar options to meet changing consumer demands. - [Tea-Infused Maple Syrups](https://www.trendhunter.com/trends/jasmine-teainfused-maple-syrup): Runamok's Jasmine Tea-Infused Maple Syrup Boasts Delicate Floral Notes (Category: Lifestyle) Implication: The food and beverage industry can explore the trend of infusing tea flavors into various products to create unique and sophisticated offerings. - [Energy Drink-Infused Sausages](https://www.trendhunter.com/trends/maguire-meats): Maguire Meats Now Sells Vodka and Red Bull-Flavored Sausages (Category: Pop Culture) Implication: The food and beverage industry can leverage unconventional flavor combinations as a means of product differentiation and capturing consumer interest. - [Pizza Flour-Based Beers](https://www.trendhunter.com/trends/pineapple-beer): Virtuous Pie and Phantom Beer Launched a Unique Pineapple Beer (Category: Lifestyle) Implication: Disruptive Innovation Opportunity: Align with restaurants to create collaborative craft beers that appeal to a broader customer base. - [Alcohol-Flavored Sausages](https://www.trendhunter.com/trends/flavored-sausages): George McCartney Created Sausages That Taste of Gin and Cider (Category: Lifestyle) Implication: Innovative product development potential in the food and beverage industry by incorporating popular alcoholic flavors into a variety of food products. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)