# Elevated Economy Economy class is made more enticing with enhanced designs and services. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Feb 8, 2018 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/elevated-economy ## Key Figures - Trend score: 4.2/10 - Evidence articles: 6 ## What is the Elevated Economy trend? **Elevated Economy:** With economy class on airplanes now having increasingly limited space, airlines are offering alternate solutions to the discomfort people face on long economy flights by repositioning the stated benefits of the economy seats they offer. Despite being more showy than functional, the services make the idea of economy class more palatable for the average consumer–giving a glimpse of the exclusivity of first class without the costs associated, from both the airline's and the customer's perspective. ## At a Glance - Evidence: 6 featured examples - Articles from: Jan 15, 2016 to May 4, 2018 - Published: Feb 8, 2018 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Elevated Economy trend ### Innovative Seating Airlines are creating innovative seating solutions to improve comfort in economy class. ### Personalized Seating Customized seating arrangements are gaining popularity to improve customer comfort. ### Efficient Boarding Startups are developing technology to reduce boarding time and improve passenger experience. ## What the Elevated Economy trend means for industry ### For Airline Industry Airlines are investing in new seating solutions to make economy class more comfortable and exclusive. ### For Travel and Tourism Industry Tourism companies can leverage these new seating arrangements to provide personalized travel experiences for their clients. ### For Transportation Industry Companies working to enhance boarding processes can benefit from the development of efficient, technology-driven systems. ## Workshop question How can your brand make its products/services more accessible to consumers on a budget? ## Trend signals for Elevated Economy Trend score 4.2 out of 10, from popularity 64%, activity 55%, freshness 8%. - Popularity: 64% - Activity: 55% - Freshness: 8% ## Examples of the Elevated Economy trend 6 featured examples from Jan 15, 2016 to May 4, 2018. - [Couple-Specific Airplane Seating](https://www.trendhunter.com/trends/love-suites): Virgin Atlantic's 'Love Suites' Let Couples Cuddle Aboard (Category: Art & Design) Implication: Companies in the airline industry could benefit from introducing customized seating and luxury features to attract potential customers. - [Space-Maximizing Airplane Seats](https://www.trendhunter.com/trends/sideslip-seat): The Side-Slip Seat System Makes the Middle Spot More Desirable (Category: World) Implication: The airline industry has an opportunity to invest in comfort-enhancing innovations like the Side-Slip Seat system in order to better compete and improve customer satisfaction. - [Economy Airline Beds](https://www.trendhunter.com/trends/airline-bed): Geven Has Designed Lie-Flat Seats Geared to Economy Airplane Passengers (Category: World) Implication: Incorporating lie-flat seat designs into aircraft manufacturing to cater to the growing demand for comfort in economy class. - [Enhanced Storage Airplane Seats](https://www.trendhunter.com/trends/premium-economy-seats): The New Qantas Premium Economy Seats are Comfortable and Organized (Category: World) Implication: Opportunity for airlines to offer premium experiences that improve the travel experience for passengers. - [Ergonomic Private Aircraft Seats](https://www.trendhunter.com/trends/nuage-seat): The Bombardier 'Nuage Seat' Offers Flyers Total Comfort (Category: World) Implication: The aerospace industry can explore the development of ergonomic furniture solutions for improved passenger comfort during air travel. - [Seat Swapping Apps](https://www.trendhunter.com/trends/seat-exchange): This Travel App Facilitates Seat Exchanges Between Airplane Passengers (Category: Tech) Implication: Airlines can harness the trend of offering seat swapping apps to their passengers, thereby improving customer satisfaction and generating additional revenue. ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)