# Elevated Care Foot-specific skincare products mimic the sophisticated formulas of popular skincare. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published May 14, 2022 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/elevated-care ## Key Figures - Trend score: 3.6/10 - Evidence articles: 4 ## What is the Elevated Care trend? **Elevated Care:** While there are many foot care products on the market, more brands are adapting the formulas and packaging of these products to better imitate the sophisticated, active ingredient-heavy products that have become so popular in skincare. ## The consumer insight behind the Elevated Care trend The skincare industry's popularity continues to grow as brands in this space find more ways to reach consumers who see skincare as a daily health-enhancing ritual. In order to cater to educated consumers in this space, brands are having to prioritize efficient ingredient lists and standout contemporary branding--even for the less "glamorous" aspects of skincare. ## At a Glance - Evidence: 4 featured examples - Articles from: Nov 9, 2020 to May 13, 2022 - Published: May 14, 2022 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Elevated Care trend ### Skincare Imitation Foot care products are imitating popular skincare formulations and packaging to cater to educated consumers. ### Ingredient Efficiency Brands in the skincare industry are prioritizing efficient ingredient lists and standout contemporary branding to cater to consumers who see skincare as a daily health-enhancing ritual. ### Whole-Body Skincare Beauty brands are encapsulating a whole-body wellbeing approach to design ranges of collagen-rich products that deliver youthful results and promote a youthful glow from head to toe. ## What the Elevated Care trend means for industry ### For Footcare Products Brands are adapting formulations and packaging to better imitate the sophisticated skincare products to cater to educated consumers. ### For Motherhood-Focused Skincare Skincare brands are catering to pregnant women with cooling creams designed to soothe, cool, and moisturize swollen body parts. ### For Collagen Supplements Beauty and wellness supplement brands are designing collagen-rich skincare ranges to rejuvenate and promote youthful looking skin. ## Workshop question How is your brand catering to the educated consumer? ## Trend signals for Elevated Care Trend score 3.6 out of 10, from popularity 52%, activity 43%, freshness 12%. - Popularity: 52% - Activity: 43% - Freshness: 12% ## Examples of the Elevated Care trend 4 featured examples from Nov 9, 2020 to May 13, 2022. - [Collagen Boosting Skincare Ranges](https://www.trendhunter.com/trends/procollagen-booster-skincare): Reserveage Launched the Pro-Collagen Booster Skincare Collection (Category: Fashion) Implication: Skincare companies can look into developing science-backed collagen-infused skincare ranges that cater to consumers seeking whole-body skincare solutions. - [Anti-Inflammatory Cooling Creams](https://www.trendhunter.com/trends/natalist-1): Natalist's Cooling Cream Provides an Instant Cooling Sensation (Category: Fashion) Implication: The skincare industry can capitalize on this trend by creating more anti-inflammatory products with natural cooling ingredients. - [Foot-Targeted Skincare Sprays](https://www.trendhunter.com/trends/foot-spray): Dr. Barbara Sturm x Aquazzura Foot Spray is Made in Germany (Category: Marketing) Implication: There is an opportunity for skincare companies to develop and market foot-targeted skincare products with high-end formulations and added benefits, tapping into the growing demand… - [Restorative Sheet Masks](https://www.trendhunter.com/trends/skin-republic): Skin Republic Offers Masks for the Face, Hands, and Feet (Category: Fashion) Implication: The skincare industry can leverage the trend towards restorative sheet masks to develop innovative products and explore new ingredients. ## Recent trend clusters - [Smile Cosmetics](https://www.trendhunter.com/protrends/smile-cosmetics) (Fashion) - [Athletic Timepieces](https://www.trendhunter.com/protrends/athletic-timepieces) (Fashion) - [Engineered Layers](https://www.trendhunter.com/protrends/engineered-layers) (Fashion) - [Utility Refinement](https://www.trendhunter.com/protrends/utility-refinement) (Fashion) ## Trending in Fashion - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) - [Elegant Bookbinding-Inspired Shoulder Bags](https://www.trendhunter.com/trends/boky-bag) - [Commemorative Tennis Sneakers](https://www.trendhunter.com/trends/the-roger-centre-court) All articles: [Fashion](https://www.trendhunter.com/fashion)