# Elevated Bath Bath bombs are created with specific enhanced functions in mind. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 5, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/elevated-bath ## Key Figures - Trend score: 4.8/10 - Evidence articles: 4 ## What is the Elevated Bath trend? **Elevated Bath:** The act of using a bath bomb can be included within the realm of self-care in itself, but brands in this area are elevating their products even further by incorporating explicit mood and wellness-enhancing benefits into these products. ## The consumer insight behind the Elevated Bath trend Though the wellness industry has always been product-focused, it has emphasized this in recent years as consumers increasingly place an importance on the experience and ritual of a product. Essentially, product benefit is no longer simply based in its actual results or effectiveness. As self-care practices become more ensconced in daily routine for consumers, they expect enhanced experiences with still-promised benefits ## At a Glance - Evidence: 4 featured examples - Articles from: Aug 29, 2017 to Feb 6, 2019 - Published: Mar 5, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Elevated Bath trend ### Personalization Customizable and CBD-enhanced bath bombs are meeting consumers' individual needs and preferences in self-care by providing personalized experiences. ### Wellness Focus The wellness industry has recently shifted its focus to provide enhanced experiences in self-care to promote a sense of ritual and overall well-being. ### Edutainment Some brands are transforming self-care routines into educational and fun experiences by combining bath time with bedtime stories and collectible toys. ## What the Elevated Bath trend means for industry ### For Beauty and Personal Care Brands within the beauty and personal care industry can harness the trend of personalization in their products to create a more engaging and effective consumer experience. ### For Health and Wellness The health and wellness industry can adopt the focus on enhancing experiences in self-care to promote overall wellness and a sense of ritual for consumers. ### For Education and Entertainment Brands within the education and entertainment industries can learn from the edutainment trend seen in bath bomb products to create products that are both fun and educational for consumers. ## Workshop question Consider an additional benefit to your product that would enhance customers' experience with it? ## Trend signals for Elevated Bath Trend score 4.8 out of 10, from popularity 86%, activity 51%, freshness 8%. - Popularity: 86% - Activity: 51% - Freshness: 8% ## Examples of the Elevated Bath trend 4 featured examples from Aug 29, 2017 to Feb 6, 2019. - [Educational Bath Bombs](https://www.trendhunter.com/trends/surprise-inside-bath-bomb): Fizzy Magic's Surprise-Inside Bath Bombs are Paired with Bedtime Stories (Category: Life-Stages) Implication: Opportunity for toy companies to create bath products that combine playtime and learning. - [Anxiety-Reducing CBD Bath Bombs](https://www.trendhunter.com/trends/cbd-bath-bomb): ANTIDOTE CBD Bath Bombs Soothe Anxiety and Migraines (Category: Lifestyle) Implication: Wellness product companies can tap into the CBD bath bombs trend to offer anxiety and migraine relief products. - [CBD Bath Bombs](https://www.trendhunter.com/trends/soothing-bath-bomb): De La Beuh's Soothing Bath Bomb Features CBD Extract for Pain and Anxiety Relief (Category: Lifestyle) Implication: Disruptive innovation opportunity: Developing and marketing a wide range of CBD-infused products for holistic wellness. - [Customizable Bath Bombs](https://www.trendhunter.com/trends/bombshells): Fuze's 'Bombshells' are Enhanced with Essential Oil and Nutrient Capsules (Category: Art & Design) Implication: Customizable bath bombs offer a unique selling point and value proposition in the competitive personal care products industry. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)