# Election Tools Social media platforms are creating new tools to help voters through the process. By [Daniel Johnson](https://www.trendhunter.com/DanielJohnson) | Published Jun 23, 2020 | Category: [Social Media](https://www.trendhunter.com/pro/category/social-media-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/election-tools ## Key Figures - Trend score: 2.5/10 - Evidence articles: 4 ## What is the Election Tools trend? **Election Tools:** Social media platforms are increasingly taking a serious role in elections and creating tools to help voters. The new tools will encourage voter registration, counter misinformation, fact-check content, and direct users to political ad libraries. These new tools make election information more accessible than ever before. ## The consumer insight behind the Election Tools trend With the mass amount of content posted to social media, many users are concerned about the spread of inaccurate or misleading information and the negative impact it can have on the democratic process. This is due in part to the fact that social media platforms facilitate a rapid spread of information, which can create problems when unchecked, and has in the past. These concerned individuals may turn to platforms that take their influence seriously, and actively work against misinformation. ## At a Glance - Evidence: 4 featured examples - Articles from: Oct 23, 2019 to Jun 18, 2020 - Published: Jun 23, 2020 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Election Tools trend ### Social Media Platforms as New Election Players Social media platforms are taking on new roles in elections, creating tools to encourage voter registration and counter misinformation. ### Fact-Checking and Misinformation Prevention Fact-checking and misinformation prevention are crucial features in social media platforms, with many working with independent fact-checkers to verify posts and stop the spread of misinformation. ### Social Media's Political Ad Libraries Social media giant platforms now have political ad libraries where political and issue-based campaigns reach a vast audience. ## What the Election Tools trend means for industry ### For Social Media Platforms Social media platform providers can distinguish themselves from competitors by investing resources into developing tools to encourage voter registration and prevent the spread of misinformation in elections. ### For Fact-Checking and Verification Services Businesses can capitalize on fact-checking services and verification services to prevent the spread of misinformation on social media platforms. ### For Political Campaign Management Political campaign management firms can partner with social media providers to achieve the greatest traction for their client's campaigns by utilizing social media advertising and other tools ## Workshop question How can your organization help combat disinformation from social media? ## Trend signals for Election Tools Trend score 2.5 out of 10, from popularity 39%, activity 27%, freshness 9%. - Popularity: 39% - Activity: 27% - Freshness: 9% ## Examples of the Election Tools trend 4 featured examples from Oct 23, 2019 to Jun 18, 2020. - [Political Ad Libraries](https://www.trendhunter.com/trends/political-ad-library): Snapchat's New Feature Seeks to Make Political Information Readily Public (Category: Pop Culture) Implication: Social media platforms have the opportunity to introduce regulations and tools to allow for greater transparency in political advertising. - [Fact-Checking Social Media Features](https://www.trendhunter.com/trends/false-information): Facebook Created a False Information Tag for Instagram Posts (Category: Social Media) Implication: Disruptive innovation opportunity: Development and integration of fact-checking tools and features within social media platforms to improve information accuracy and diminish the i… - [Social Media Voting Initiatives](https://www.trendhunter.com/trends/voting-information-center): Facebook Created a Voting Information Center for the 2020 Election (Category: Social Media) Implication: Social media platforms have the opportunity to disrupt the traditional voting process and potentially increase voter turnout through their initiatives. - [Misinformation-Countering Tools](https://www.trendhunter.com/trends/social-media-reporting-tool): Twitter Announced a Social Media Reporting Tool for the Election (Category: Pop Culture) Implication: Social media platforms can capitalize on these tools to create a safe and transparent online space for their users and promote user engagement. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Social Media - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [Nostalgic Dating App Campaigns](https://www.trendhunter.com/trends/hily-dating) - [Weekly People's Choice Cookie Menus](https://www.trendhunter.com/trends/choice-menu) All articles: [Social Media](https://www.trendhunter.com/socialmedia)