# Election Accessibility Some brands are doing what they can to make voting more accessible. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Oct 15, 2020 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/election-accessibility ## Key Figures - Trend score: 2.5/10 - Evidence articles: 5 ## What is the Election Accessibility trend? **Election Accessibility:** The upcoming U.S. election has resulted in brands doing their part to make voting more accessible to consumers. Everything from ride promotions to education distribution are being facilitated by brands to increase voting accessibility. ## The consumer insight behind the Election Accessibility trend Between gerrymandering, long wait times and other voting difficulties, people are often shut out when it comes to voting in U.S. elections. This has become a growing concern as a contentious election has brought these issues to light, and could actually make them worse. Citizens are increasingly demanding a more fair and accessible voting system that allows everyone's voice to be heard. ## At a Glance - Evidence: 5 featured examples - Articles from: Feb 3 to Nov 11, 2020 - Published: Oct 15, 2020 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Election Accessibility trend ### Increased Voter Accessibility Brands are facilitating ways to increase voting accessibility through promotions, partnerships, and resources. ### Virtual Voting Education Brands are creating online resources, learning series, and digital volunteer opportunities to educate and inspire voter participation. ### Social Media Election Information Social media platforms are launching election hubs and public service announcements to inform users about voting, COVID-19 precautions, and registration. ## What the Election Accessibility trend means for industry ### For Ride-Hailing Industry Promotions for free rides to polls and partnerships with voting organizations present new opportunities for ride-hailing companies to expand their reach and foster civic engagement. ### For Retail Industry Companies, such as Nordstrom, are partnering with non-profits to create innovative registration hubs, digital resources, and exciting events in order to foster consumer engagement. ### For Social Media Industry Election hubs and voter education programs give social media platforms an opportunity to provide valuable information to users while also increasing engagement with their platform. ## Workshop question How is your brand taking a stand when it comes to supporting positive causes? ## Trend signals for Election Accessibility Trend score 2.5 out of 10, from popularity 46%, activity 20%, freshness 9%. - Popularity: 46% - Activity: 20% - Freshness: 9% ## Examples of the Election Accessibility trend 5 featured examples from Feb 3 to Nov 11, 2020. - [Branded Voter Support Programs](https://www.trendhunter.com/trends/run-to-vote): Under Armour's Run to Vote Initiative Helped Increase Voter Turnout (Category: Marketing) Implication: Sportswear brands can create branded initiatives to support and encourage voter engagement among their customers. - [Curbside Voter Registration Hubs](https://www.trendhunter.com/trends/voter-registration-hub): Nordstrom Commits to Encouraging Voter Education & Participation (Category: Business) Implication: Nordstrom's partnership highlights the retail industry's potential role in promoting civic engagement among its workforce and customers. - [Free Election Day Rides](https://www.trendhunter.com/trends/starbucks-employees): Starbucks Employees Will Be Able to Access Free Lyft Rides on Election Day (Category: Pop Culture) Implication: Ride-sharing services, like Lyft, are partnering with companies to provide free rides to help employees fulfill their civic responsibilities. - [Social Media Voting Information](https://www.trendhunter.com/trends/election-hub): Twitter Launched the New Election Hub to Update Users (Category: Social Good) Implication: The social media industry can capitalize on the trend of election hubs by providing informative and user-friendly voting resources. - [Ride-Hailing Voting Promotions](https://www.trendhunter.com/trends/free-voter-rides): Lyft Offers Free Voter Rides for the 2020 United States Election (Category: Tech) Implication: Disruptive innovation opportunity: Leveraging existing ride-hailing platforms to provide free rides for voters and increase their participation in elections. ## Recent trend clusters - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) - [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)