# Elderly P2P Sharing economy initiatives take aim at social issues facing seniors. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published May 9, 2016 | Category: [Life-Stages](https://www.trendhunter.com/pro/category/life-stages) Source: Trend Hunter, https://www.trendhunter.com/protrends/elderly-p2p ## Key Figures - Trend score: 3.6/10 - Evidence articles: 8 ## What is the Elderly P2P trend? **Elderly P2P:** As concerns mount over the financial impact of aging Boomer populations, a variety of sharing economy initiatives are illuminating the power of tech-enabled platforms in offsetting barriers to access related to income and resources. In addition to serving as a reminder of the stresses of fixed income living, this shift highlights the role of the peer-to-peer economy in empowering consumers to help themselves when traditional institutions are unable to adequately do so. ## At a Glance - Evidence: 8 featured examples - Articles from: Apr 15, 2015 to Sep 5, 2017 - Published: May 9, 2016 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Elderly P2P trend ### Sharing Economy Tech-enabled platforms facilitate access to income and resources for aging populations through the sharing economy model. ### Empowering Consumers Peer-to-peer economic models that empower consumers to help themselves when traditional institutions are unable to provide adequate support. ### Intergenerational Collaboration Initiatives that focus on intergenerational collaboration, thinking, and innovation to combat ageism and promote inclusivity across a range of industries. ## What the Elderly P2P trend means for industry ### For Healthcare Innovation opportunities in healthcare include senior homeshare platforms and senior citizen restaurant pop-ups to alleviate the issue of isolation amongst the aging population. ### For Transportation Rideshare apps, such as GoGoGrandparent, aimed to make mobility accessible for seniors without the need for navigating complex interfaces. ### For Technology Technologies like the Dementia Patient Trackers and Senior Co-Working Spaces designed for aging adults to learn digital skills that are relevant in today's ever-changing world are two vital innovation opportunities. ## Workshop question Does your brand cater to a marginalized group? If so, how? If not, how could you better do so? ## Trend signals for Elderly P2P Trend score 3.6 out of 10, from popularity 58%, activity 41%, freshness 8%. - Popularity: 58% - Activity: 41% - Freshness: 8% ## Examples of the Elderly P2P trend 8 featured examples from Apr 15, 2015 to Sep 5, 2017. - [Elderly Roommate-Finding Platforms](https://www.trendhunter.com/trends/room2care): Room2Care is a Miami Sharing Economy Service for Eldercare (Category: Lifestyle) Implication: The eldercare service industry can leverage the disruptive innovation of sharing economy platforms to expand their reach and connect with a larger network of caregivers and care s… - [Senior Co-Working Spaces](https://www.trendhunter.com/trends/senior-planet): 'Senior Planet' Offers Classes and Workshops for People 60+ (Category: Life-Stages) Implication: The co-working industry can create specialized spaces catering to aging adults with digital skill-building opportunities. - [Dementia Patient Trackers](https://www.trendhunter.com/trends/lost-dementia-patients): This New Technology Can Quickly Track Lost Dementia Patients (Category: Life-Stages) Implication: The healthcare industry can benefit from developing and utilizing patient trackers to ensure the safety and well-being of patients with various medical conditions. - [Senior Homeshare Platforms](https://www.trendhunter.com/trends/home-sharing-service): This Home Sharing Service is Intended for Independent Empty Nesters (Category: Life-Stages) Implication: Disruptive innovation opportunity: Integrate senior homeshare platforms into the real estate industry to create new revenue streams and address the changing housing needs of older… - [Senior Citizen Restaurant Pop-Ups](https://www.trendhunter.com/trends/omas-popup): Oma's Pop-Up Serves as a Social Reintegration for Grandparents (Category: Lifestyle) Implication: Hospitality and food service industry can explore similar pop-up concepts to create social opportunities for elderly customers. - [Elderly Homesharing Services](https://www.trendhunter.com/trends/homesharing-for-seniors): This Service Enables Homesharing for Seniors Currently Living Alone (Category: Life-Stages) Implication: Homesharing initiatives for the elderly offer opportunities for innovative real estate models. - [Senior-Friendly Rideshare Apps](https://www.trendhunter.com/trends/gogograndparent): 'GoGoGrandparent' is an Easy Way for Elderly People to Order Ubers (Category: Tech) Implication: Ride-sharing companies can further disrupt the industry by offering senior-friendly policies and services. - [Inclusive Boomer Collaboration Initiatives](https://www.trendhunter.com/trends/the-age-of-no-retirement): The Age of No Retirement Seeks to Combat Ageism (Category: Art & Design) Implication: Harnessing the expertise and perspectives of older individuals to drive technological innovation and inclusive digital experiences. ## Recent trend clusters - [Constructible Franchises](https://www.trendhunter.com/protrends/constructible-franchises) (Life-Stages) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Life-Stages - [Retro Graphic Tees](https://www.trendhunter.com/trends/nostalgic-graphic-tees) - [Screen-Free Kids Phones](https://www.trendhunter.com/trends/screen-free-kids-phones) - [Edible Oil-Based Lubes](https://www.trendhunter.com/trends/coco-lube) - [Women's Health-Focused Probiotic Supplements](https://www.trendhunter.com/trends/womens-health-probiotic-capsules) All articles: [Life-Stages](https://www.trendhunter.com/life-stages)