# Elderly Entertainment Seeking to maintain excitement, aging consumers turn to youthful activities. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Sep 16, 2014 | Category: [Life-Stages](https://www.trendhunter.com/pro/category/life-stages) Source: Trend Hunter, https://www.trendhunter.com/protrends/elderly-entertainment ## Key Figures - Trend score: 3.7/10 - Evidence articles: 9 ## What is the Elderly Entertainment trend? **Elderly Entertainment:** While old age often comes with connotations of being a stage of life that lacks excitement, a shift toward more positive views of retirement has consumers seeking out new ways to maintain a thriving social life. Activities like online dating and gaming events combine entertainment with a desire to maintain aspects of one's youth, even in old age. ## At a Glance - Evidence: 9 featured examples - Articles from: Jan 2, 2012 to Jun 2, 2015 - Published: Sep 16, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America, Europe, Asia ## Themes within the Elderly Entertainment trend ### Seniors Seeking Excitement Old age is no longer associated with being dull. Seniors are seeking activities that excite them and maintain their social life. ### Senior-Specific Products Products such as TEPOS and Stitch are being developed specifically for seniors, meeting their needs and interests in gaming, dating, and socializing. ### Inter-Generational Connections Services such as Speaking Exchange and Oma's Pop-Up are bringing together different generations, encouraging social interactions and addressing issues of loneliness and isolation among the elderly. ## What the Elderly Entertainment trend means for industry ### For Healthcare and Wellness Opportunities exist in developing activities and products that put emphasis on enjoying life during old age. ### For Technology Service and product innovations that address the unique needs and interests of the elderly, such as TEPOS and Stitch, pave the way for the development of elderly-friendly technology. ### For Retail and Hospitality Initiatives such as Oma's Pop-Up have the potential to create a new niche market in hospitality by offering seniors unique opportunities to participate and socialize. ## Trend signals for Elderly Entertainment Trend score 3.7 out of 10, from popularity 56%, activity 46%, freshness 8%. - Popularity: 56% - Activity: 46% - Freshness: 8% ## Examples of the Elderly Entertainment trend 9 featured examples from Jan 2, 2012 to Jun 2, 2015. - [Golden-Age Social Networking](https://www.trendhunter.com/trends/service-for-senior-citizens): The Stitch Service for Senior Citizens Helps Connect Older Folk (Category: Life-Stages) Implication: Stitch represents a disruptive innovation opportunity for the social networking industry as it caters to a specific demographic with unique needs and preferences. - [Grandma Graffiti Workshops](https://www.trendhunter.com/trends/lata-65-lisbon): The LATA 65 Lisbon Project Teaches Street Art Culture to Seniors (Category: Life-Stages) Implication: The LATA 65 Lisbon project creates opportunities for growth in art education for seniors, fostering creativity, engagement, and intergenerational learning. - [Projected Chess Sets](https://www.trendhunter.com/trends/tepos): TEPOS is Hi-Tech Entertainment Designed for the Elderly (Category: Life-Stages) Implication: The TEPOS system highlights the need for innovative entertainment solutions catered specifically for the elderly, presenting an opportunity for the senior entertainment industry t… - [Old Age Dating Sites](https://www.trendhunter.com/trends/old-age-dating): 'Stitch' is a Dating Site Specifically for Those Over 50 (Category: Life-Stages) Implication: Old age dating shows that there needs to be a specific dating service targeted towards seniors. - [Senior Citizen Restaurant Pop-Ups](https://www.trendhunter.com/trends/omas-popup): Oma's Pop-Up Serves as a Social Reintegration for Grandparents (Category: Lifestyle) Implication: Hospitality and food service industry can explore similar pop-up concepts to create social opportunities for elderly customers. - [Elderly Style Guides](https://www.trendhunter.com/trends/zoe-spawton): The Zoe Spawton What Ali Wore Series Depicts Senior Outfits (Category: Art & Design) Implication: Brands can shift focus to create collections that reflect the diverse and individualistic styles of senior fashionistas. - [Age Group-Connecting Ads](https://www.trendhunter.com/trends/speaking-exchange): A Speaking Exchange Brings English-Learning Teens and US Seniors Together (Category: Life-Stages) Implication: Language schools and institutions can leverage digital tools and platforms to facilitate language exchanges between different age groups, promoting improved language learning expe… - [Endearing Elderly Exercise Portraits](https://www.trendhunter.com/trends/tai-chi-enthusiasts): Grainne Quinlan Captures Quirky Images of Tai Chi Enthusiasts (Category: Life-Stages) Implication: Opportunities for fitness facilities to develop specialized exercise programs and classes catering to the elderly population, focusing on low-impact activities. - [Senior-Themed Gaming Events](https://www.trendhunter.com/trends/lebanon-county-senior-games): The Lebanon County Senior Games Are in Their 29th Year of Competition (Category: Life-Stages) Implication: Disruptive Innovation Opportunity: Collaborate with senior-focused organizations to develop gaming hardware and software that cater to the needs and preferences of older adults. ## Recent trend clusters - [Reply Surfaces](https://www.trendhunter.com/protrends/conversational-interface-design) (Tech) - [Cabin Stack](https://www.trendhunter.com/protrends/onboard-digital-services) (World) - [Treat Transfer](https://www.trendhunter.com/protrends/nostalgic-dessert-flavors) (Lifestyle) - [Shared Shuttle](https://www.trendhunter.com/protrends/electric-family-van) (Autos) ## Trending in Life-Stages - [Retro Graphic Tees](https://www.trendhunter.com/trends/nostalgic-graphic-tees) - [Screen-Free Kids Phones](https://www.trendhunter.com/trends/screen-free-kids-phones) - [Edible Oil-Based Lubes](https://www.trendhunter.com/trends/coco-lube) - [Women's Health-Focused Probiotic Supplements](https://www.trendhunter.com/trends/womens-health-probiotic-capsules) All articles: [Life-Stages](https://www.trendhunter.com/life-stages)