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# Elderly Empowerment
Seeking independence, seniors turn to workshops and clubs to stay connected.

By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Jan 8, 2015 | Category: [Life-Stages](https://www.trendhunter.com/pro/category/life-stages)
Source: Trend Hunter, https://www.trendhunter.com/protrends/elderly-empowerment

## Key Figures

- Trend score: 2.7/10
- Evidence articles: 6

## What is the Elderly Empowerment trend?

**Elderly Empowerment:** Taking their daily lives back into their own hands, seniors and retirees are turning to empowering workshops and organizations to stay both mentally and socially connected. Eliminating the need to reply on family members for support, aging consumers are taking the opportunity to learn new skills and connect with peers. This not only allows for a more engaging lifestyle, but also encourages a sense of independence.

## At a Glance

- Evidence: 6 featured examples
- Articles from: Nov 19, 2012 to Oct 9, 2014
- Published: Jan 8, 2015
- Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection)
- Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness)

## Audience

- Gender: 50% men, 50% women
- Primary generations: Gen X
- Top markets: North America, Europe, Asia

## Themes within the Elderly Empowerment trend

### Elderly Education Programs

More programs and organizations are encouraging seniors to learn new skills and technology.

### Intergenerational Learning

Programs that connect seniors with younger generations for educational purposes are on the rise.

### Senior Empowerment Organizations

Organizations promoting fun, friendship, and freedom for seniors are becoming popular.

## What the Elderly Empowerment trend means for industry

### For Education

Innovative educational programs and organizations can spur disruptive innovation in senior education.

### For Technology

Opportunities exist within the tech industry to develop new products that can better serve the growing senior population.

### For Entertainment/Fashion

Industries promoting fun and fashion for seniors can inspire new products and services within the aging population.

## Trend signals for Elderly Empowerment

Trend score 2.7 out of 10, from popularity 42%, activity 30%, freshness 8%.

- Popularity: 42%
- Activity: 30%
- Freshness: 8%

## Examples of the Elderly Empowerment trend

6 featured examples from Nov 19, 2012 to Oct 9, 2014.

- [Intergenerational Learning Programs](https://www.trendhunter.com/trends/the-learner-link): The Learner Link Lets Seniors & Teens Learn From Each Other (Category: Life-Stages)
  Implication: Schools and libraries can create programs like The Learner Link to encourage intergenerational learning.
- [Senior Urban Art Workshops](https://www.trendhunter.com/trends/graffiti-generation): Lata 65 Allows Seniors to Learn Graffiti Techniques (Category: Life-Stages)
  Implication: Disruptive innovation opportunity: Introducing alternative art education programs that cater to diverse age groups and encourage lifelong learning.
- [Elderly Wisdom Communities](https://www.trendhunter.com/trends/men-over-50): The National Eldership Gathering Celebrates Knowledge in Men Over 50 (Category: Social Good)
  Implication: The National Eldership Gathering creates opportunities for disruptive innovation in community and nonprofit organizations that focus on fostering collaborative wisdom sharing amon…
- [Senior-Themed Gaming Events](https://www.trendhunter.com/trends/lebanon-county-senior-games): The Lebanon County Senior Games Are in Their 29th Year of Competition (Category: Life-Stages)
  Implication: Disruptive Innovation Opportunity: Collaborate with senior-focused organizations to develop gaming hardware and software that cater to the needs and preferences of older adults.
- [Female-Empowering Senior Organizations](https://www.trendhunter.com/trends/red-hat-society): The Red Hat Society Reshapes the Way One Looks at Women (Category: Life-Stages)
  Implication: The wellness and lifestyle industry can create products, services, and experiences that promote the physical, mental, and emotional well-being of senior women, catering to their u…
- [Elderly-Educating Tech Programs](https://www.trendhunter.com/trends/tech-program): Non Profit Organizations Urge Seniors to Learn About Social Media (Category: Life-Stages)
  Implication: Provides an opportunity for technology education organizations to expand their reach by catering to the specific needs of low-income seniors.

## Recent trend clusters

- [Constructible Franchises](https://www.trendhunter.com/protrends/constructible-franchises) (Life-Stages)
- [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle)
- [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle)
- [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle)

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All articles: [Life-Stages](https://www.trendhunter.com/life-stages)
