# Elderberry Enchantment The wildflower is incorporated into food and drink. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Feb 6, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/elderberry-enchantment ## Key Figures - Trend score: 3.5/10 - Evidence articles: 8 ## What is the Elderberry Enchantment trend? **Elderberry Enchantment:** As consumers are enticed by the organic, fragrant nature of wildflowers that balance fruity and herbal notes, an emergence of elderflower and elderberry-enhanced food and beverage can be observed in particular. This shift highlights the interest in all-natural flavor solutions, as well as suggesting a progression of collective palates toward an expectation of complicated, multifaceted flavors. ## At a Glance - Evidence: 8 featured examples - Articles from: Jan 26, 2016 to Mar 17, 2017 - Published: Feb 6, 2017 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Experience](https://www.trendhunter.com/megatrend/experience), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Elderberry Enchantment trend ### Fruit and botanical infusions As consumers crave both health and indulgence, botanical and fruit infusions are on the rise. ### Exotic and unique ingredients As consumer taste preferences continue to evolve to favor unexpected infusions and more exotic pairings, we'll likely continue to observe beverages that push the boundaries for what's possible. ### Natural and all-natural flavor solutions The interest in all-natural flavor solutions suggests a progression of collective palates toward an expectation of complicated, multifaceted flavors. ## What the Elderberry Enchantment trend means for industry ### For Food and Beverage As the number of flavor options continue to increase, the food and beverage industry is seeing an underlying trend of exotic and all-natural ingredients. ### For Alcohol As consumers look for healthier alternatives, the alcohol industry is introducing new flavors and ingredients in traditional beverages. ### For Packaging As consumer preferences for new and interesting flavors and designs are on the rise, manufacturers may consider changes to packaging to accompany product innovation. ## Workshop question How does your brand determine the difference between a lasting trend and a fad? ## Trend signals for Elderberry Enchantment Trend score 3.5 out of 10, from popularity 51%, activity 46%, freshness 8%. - Popularity: 51% - Activity: 46% - Freshness: 8% ## Examples of the Elderberry Enchantment trend 8 featured examples from Jan 26, 2016 to Mar 17, 2017. - [Eccentric Cocktail Flavors](https://www.trendhunter.com/trends/cocktail-flavors): 'Tails Cocktails' Boast a Sophisticated Brand Identity (Category: Lifestyle) Implication: Packaging industry can cater to the demand for sophisticated and minimalist bottle designs. - [Frozen Wildflower Desserts](https://www.trendhunter.com/trends/hagendazs): Häagen-Dazs' Floral-Inspired Treats Boast Bold Containers to Match (Category: Lifestyle) Implication: The food and beverage industry can explore incorporating wildflowers and botanical ingredients to enhance their product offerings and appeal to health-conscious consumers. - [Upscale Botanical Tonic Waters](https://www.trendhunter.com/trends/natural-drink): The Azure Tonic Water Natural Drink Mixers are Deliciously Infused (Category: Lifestyle) Implication: The beverage industry can introduce new lines of natural, botanically brewed drink mixers that cater to mixologists and bartenders, looking to create unique and artisanal cocktail… - [Flavoured Kefir Drinks](https://www.trendhunter.com/trends/yorvale): The New Yorvale Drinks Combine Live Yeast Cultures with Sweet Ingredients (Category: Lifestyle) Implication: Innovation opportunities in developing and marketing fermented food and beverage products with health benefits. - [Sparkling Elderflower Drinks](https://www.trendhunter.com/trends/elderflower-drink): Whole Earth's Elderflower Drink is Enriched with Fruit Ingredients (Category: Lifestyle) Implication: The beverage industry has the opportunity to capitalize on the trend of botanical and healthy fruit infusions to create innovative and convenient products for consumers. - [Fruity Sangria Ciders](https://www.trendhunter.com/trends/sangria-cider): Portland Cider's Sangria Cider Includes a Blend of Seven Different Fruits (Category: Lifestyle) Implication: The alcoholic beverage industry has an opportunity to tap into new markets and introduce unique flavor profiles with fruity cider blends. - [Infused Maple Syrups](https://www.trendhunter.com/trends/infused-maple-syrup): Runamok Maple's Syrup is Useful for More Than Pancakes (Category: Lifestyle) Implication: The food and beverage industry can innovate by using infused maple syrups as gourmet ingredients. - [Thorny Elderflower Cocktails](https://www.trendhunter.com/trends/champagne-drink): This Seasonal Champagne Drink is Infused with Prickly Gooseberries (Category: Lifestyle) Implication: Incorporating unique and seasonal ingredients to create new and refreshing cocktails for customers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)