# Tangible Personalization Customization gives people the feeling of total ownership. By [Bianca](https://www.trendhunter.com/bianca), Brand & Innovation Strategist | Published Oct 3, 2008, updated Nov 19, 2009 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/egoicreation-customization-to-give-people-the-feeling-of-total-ownership-of ## Key Figures - Trend score: 4.7/10 - Evidence articles: 10 ## What is the Tangible Personalization trend? **Tangible Personalization:** People are hungry to put their creative stamp on anything and everything. While some opt for entirely DIY projects, others enjoy the ability to contribute just a few details to a product’s final design. This gives consumers a feeling the product is theirs, building off the egoic desire for material possession. ## At a Glance - Evidence: 10 featured examples - Articles from: Feb 2 to May 25, 2008 - Published: Oct 3, 2008 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Themes within the Tangible Personalization trend ### Tangible Personalization The desire for personalization and creativity drives consumers to add their own design touches to products, offering opportunities for customized merchandise and unique experiences. ### Youth Consumer Market Youthful consumers want to stand out and make unique lifestyle choices, creating opportunities for unique and limited edition products. ### Customization Movement The movement towards customization and product personalization is seen across various industries, from food to fashion, with potential opportunities in all sectors. ## What the Tangible Personalization trend means for industry ### For Food and Beverage The customization and personalization trend is prevalent in the food and beverage industry, offering opportunities for unique and tailored products that cater to individual needs and preferences. ### For Health and Wellness The health and wellness industry can benefit from customization, providing tailored solutions and options for individuals seeking personalized health and wellness products. ### For Retail and Fashion Customization is disrupting the fashion industry, offering unique and personalized experiences and products for consumers who desire individuality. ## Trend signals for Tangible Personalization Trend score 4.7 out of 10, from popularity 59%, activity 74%, freshness 8%. - Popularity: 59% - Activity: 74% - Freshness: 8% ## Examples of the Tangible Personalization trend 10 featured examples from Feb 2 to May 25, 2008. - [Custom Cigarette Packs](https://www.trendhunter.com/trends/anti-smoking-diy-campaign-build-your-own-death-project): Build Your Own Death Project (Category: Art & Design) Implication: Disruptive innovation opportunity to explore customizable cigarette packs and engage with consumers in unique ways. - [Customizable Hi-Tech Soccer Shoes](https://www.trendhunter.com/trends/customizable-hi-tech-sports-shoes-the): Adidas F50 TUNiT (Category: Fashion) Implication: Sporting goods manufacturers can capitalize on the demand for customizable and high-tech soccer shoes to expand their product offerings. - [Dental Tattoos](https://www.trendhunter.com/trends/tooth-dental-tattoos): Custom Tooth Art? (Category: Unique) Implication: Disruptive innovation opportunity: Collaborate with dental labs to offer custom tooth art services as a unique selling point and attract new customers. - [Customized Clouds](https://www.trendhunter.com/trends/cloudvertising-flogos): Cloudvertising with Flogos (Category: Unique) Implication: Innovative advertising opportunities using Flogos and cloudvertising technologies. - [Customized Robot Jeeves](https://www.trendhunter.com/trends/virtual-butler): Virtual Butler Summoned Through Magic Mirror (Category: Art & Design) Implication: The home cleaning industry can explore the potential of developing customized robot butlers for efficient cleaning purposes. - [Customizable Android Phones](https://www.trendhunter.com/trends/mimique): Mimique (Category: Tech) Implication: The mobile phone industry can benefit from creating customizable phone designs and innovative features that personalize the user experience. - [Customized Protein Bars](https://www.trendhunter.com/trends/youbar-build-a-bar): YouBar Build-A-Bar (Category: Lifestyle) Implication: Companies can capitalize on this trend by developing personalized food and nutrition products catered to individual dietary requirements in the health and wellness industry. - [Custom Sneakers](https://www.trendhunter.com/trends/custom-sneaks-are-wicked): Sole Brother (Category: Fashion) Implication: The fashion industry can leverage the customization trend by offering customizable clothing and accessories. - [Custom Made Cereal](https://www.trendhunter.com/trends/custom-made-cereal-mymuesli): MyMuesli (Category: Lifestyle) Implication: The food and beverage industry can apply the innovation of MyMuesli's customizable cereal and offer personalized food experiences to their customers. - [Personalized Steak](https://www.trendhunter.com/trends/bbq-branding-iron-perosonalize-your-own-steak): Custom BBQ Branding Irons (Category: Art & Design) Implication: Disruptive innovation opportunity: Developing innovative and customizable tools for food personalization. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)