# Egg Transformed Eggs are being transformed into a variety of different formats. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published May 29, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/egg-transformed ## Key Figures - Trend score: 4.7/10 - Evidence articles: 4 ## What is the Egg Transformed trend? **Egg Transformed:** The egg is being transformed into a concept rather than simply a product, with brands using the food item in a variety of new ways that change the banal nature of egg consumption. This shift speaks to the power of marketing and out-of-the-box thinking in reframing how consumers are able to perceive a product or service. ## At a Glance - Evidence: 4 featured examples - Articles from: Mar 14 to May 29, 2018 - Published: May 29, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Egg Transformed trend ### Conceptualization of Egg Eggs are being transformed into a concept rather than simply a product. ### Innovative Egg Utilization Brands are using eggs in a variety of new ways that change the banal nature of egg consumption. ### Egg-Infused Food and Drinks Egg is being infused into food and drinks to create a unique new experience. ## What the Egg Transformed trend means for industry ### For Food and Beverage Egg is increasingly being utilized in new and innovative ways in the food and beverage industry, creating opportunity for further experimentation and growth. ### For Beauty and Self-Care The use of egg as a natural ingredient in beauty and self-care products is on the rise, providing opportunities for brands in the industry to cater to consumers' desire for natural and nourishing products. ### For Entertainment and Tourism Interactive egg-themed entertainment venues and experiences are becoming increasingly popular, providing opportunities for businesses to capitalize on consumers' interest in unique and immersive experiences. ## Workshop question How could your brand transform or reframe some of the more traditional aspects of its business? ## Trend signals for Egg Transformed Trend score 4.7 out of 10, from popularity 73%, activity 58%, freshness 8%. - Popularity: 73% - Activity: 58% - Freshness: 8% ## Examples of the Egg Transformed trend 4 featured examples from Mar 14 to May 29, 2018. - [Egg White Chips](https://www.trendhunter.com/trends/quevos): Quevos Makes Protein-Rich Chips with Just Four Natural Ingredients (Category: Lifestyle) Implication: Quevos' Egg White Chips are disrupting the snack food industry with their high-protein, low-carb formula and unique egg white ingredient. - [Interactive Egg-Themed Museums](https://www.trendhunter.com/trends/the-egg-house): The Egg House is New York's Newest Multi-Sensory Museum (Category: Art & Design) Implication: Disruptive innovation opportunity for tourism and travel industry to offer unique and immersive museum experiences to attract visitors. - [Egg-Infused Cappuccinos](https://www.trendhunter.com/trends/egg-cappuccino): Roundk's Signature 'Egg Cappuccino' Pairs Espresso and Egg Yolk (Category: Lifestyle) Implication: The culinary industry can explore new flavor combinations and inventive techniques, like adding unique ingredients to traditional dishes, to create disruptive culinary experiences. - [Egg White-Based Face Masks](https://www.trendhunter.com/trends/egg-white-pore-mask): Skinfood's Egg White Pore Masks are Full of Natural Vitamins (Category: Fashion) Implication: The skincare industry can benefit from the growing demand for natural ingredient skincare products and create disruptive innovations in formulations and product offerings. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)