# Effortless Everyday The automation of everything penetrates even the most mundane tasks. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published May 11, 2016 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/effortless-everyday ## Key Figures - Trend score: 4.3/10 - Evidence articles: 8 ## What is the Effortless Everyday trend? **Effortless Everyday:** Convenience and automation is a set expectation for consumers today, with brands such as Airbnb or Tinder making it easier to handle life's larger focal points. This idea of automation is taken a step further with products and services that instantaneously solve everyday life's smallest issues. ## At a Glance - Evidence: 8 featured examples - Articles from: Apr 29, 2014 to Jul 23, 2016 - Published: May 11, 2016 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Effortless Everyday trend ### Automation The trend towards automation continues to infiltrate nearly every aspect of everyday life and creates opportunities for innovative product design and development. ### Self-Cleaning Products that are self-cleaning, self-drying, and feature anti-microbial characteristics are on the rise, providing opportunities to transform the cleaning and maintenance industry. ### On-the-Go The popularity of products designed for convenience and ease of use while on-the-go, from grooming wipes to self-cleaning fish tanks, is increasing and provides opportunities for mobile and adaptable product innovation. ## What the Effortless Everyday trend means for industry ### For Home Appliances Advancements in self-cleaning technology in home appliances have generated a new era in the routine maintenance and cleaning industry. ### For Personal Care The personal care industry continues to grow with the market for on-the-go personal care products and travel-friendly grooming tools. ### For Product Design Innovative product design strategies focusing on automation and multifunctionality are revolutionizing functionality, ease of use, and accessibility. ## Workshop question What areas of your business could you automate to offer consumers more convenience? ## Trend signals for Effortless Everyday Trend score 4.3 out of 10, from popularity 65%, activity 57%, freshness 8%. - Popularity: 65% - Activity: 57% - Freshness: 8% ## Examples of the Effortless Everyday trend 8 featured examples from Apr 29, 2014 to Jul 23, 2016. - [Easy Maintenance Bedding](https://www.trendhunter.com/trends/complete-bedding-set): The Complete Bedding Set by Smart Bedding Can be Made Easily in the AM (Category: Art & Design) Implication: The home furnishings industry can explore new bed linens innovations for easy bed making and relaxed style. - [Self-Cleaning Fish Tanks](https://www.trendhunter.com/trends/selfcleaning-fish-tank): The Avo Fish Tank Takes Care of Itself (Category: Lifestyle) Implication: The self-cleaning fish tanks like Avo offer disruptive innovation opportunities in the home decor industry, combining functionality and aesthetic appeal. - [Tangle-Proof Beard Brushes](https://www.trendhunter.com/trends/beard-comb1): The Big Red Beard Comb Doubles as Both a Facial and Head Grooming Tool (Category: Fashion) Implication: The dual-purpose and tangle-proof features of the Big Red Beard Combs present a disruptive innovation opportunity within the grooming products industry. - [Facial Hair Care Wipes](https://www.trendhunter.com/trends/facial-hair-care): Zeke's Beard Wipes are Infused with Jojoba, Coconut and Argan Oils (Category: Fashion) Implication: The personal care and grooming industry can capitalize on the increased demand for facial hair care products. - [Self-Cleaning Vacuums](https://www.trendhunter.com/trends/eureka-vacuum): The New Brushroll Clean Eureka Vacuum Untangles Itself from Messes (Category: Art & Design) Implication: The development of self-cleaning vacuum technology like the Eureka Brushroll Clean presents opportunities for further innovation in other household appliances, such as self-cleani… - [Self-Cleaning Toothbrushes](https://www.trendhunter.com/trends/electric-toothbrush): The Electric Toothbrush Aura Clean Features a Dock That Zaps Dirt (Category: Lifestyle) Implication: The personal care products industry can benefit from developing self-cleaning toothbrushes for improved oral hygiene. - [Self-Cleaning Cars](https://www.trendhunter.com/trends/ultraever-dry): Nissan Unveiled a Self-Cleaning System that Uses 'Ultra-Ever Dry' Paint (Category: Autos) Implication: The automotive industry can leverage the self-cleaning car trend to offer innovative and convenient solutions to customers. - [Automatic Eyewear Cleaners](https://www.trendhunter.com/trends/cliris): The Cliris is a Gadget That Cleans, Dries and Scents Your Glasses (Category: Tech) Implication: The availability of automatic, high-tech eyewear cleaners is disrupting the traditional manual eyewear maintenance industry. ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)