# Efflorescent Eating Floral and botanical elements take centre stage in food and beverage. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Jun 22, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/efflorescent-eating ## Key Figures - Trend score: 3.7/10 - Evidence articles: 8 ## What is the Efflorescent Eating trend? **Efflorescent Eating:** Providing both a multi-sensory element and an elevated opportunity for presentation, edible flowers and botanical extracts can now be found in a variety of luxurious food and beverage experiences. This shift highlights how living a nature-integrated lifestyle is seen today as a means of status in the same way as health and wellness. ## At a Glance - Evidence: 8 featured examples - Articles from: Sep 17, 2015 to May 23, 2018 - Published: Jun 22, 2017 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Experience](https://www.trendhunter.com/megatrend/experience), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Efflorescent Eating trend ### Nature-Integrated Lifestyle Edible flowers and botanical extracts in luxurious food and beverage experiences highlight the trend of living a nature-integrated lifestyle as a means of status. ### Floral Infusions Floral-infused chocolates, cocktails, and cakes demonstrate the trend of using botanicals to add an upscale, indulgent, and sophisticated flair to food and beverage offerings. ### Superfood Florals Beverages and desserts with floral elements and infused with health benefits are part of the superfood fad that has dominated the food industry in recent years. ## What the Efflorescent Eating trend means for industry ### For Food and Beverage The food and beverage industry can leverage the trend of nature-integrated lifestyle by incorporating edible flowers and botanical extracts in their offerings to cater to the upscale and sophisticated clientele. ### For Floral and Botanicals The floral and botanical industry can expand their market by partnering with food and beverage companies to supply edible flowers and botanical extracts for their products. ### For Health and Wellness The health and wellness industry can expand their product offerings by incorporating superfood florals with health benefits such as lavender, elderflower, and rose into their supplements and natural remedies. ## Workshop question How can you reflect the push to integrate nature into the experience of your product? ## Trend signals for Efflorescent Eating Trend score 3.7 out of 10, from popularity 37%, activity 65%, freshness 8%. - Popularity: 37% - Activity: 65% - Freshness: 8% ## Examples of the Efflorescent Eating trend 8 featured examples from Sep 17, 2015 to May 23, 2018. - [Luxurious Ice Cream Pop-Ups](https://www.trendhunter.com/trends/magnum-popup): This Magnum Pop-Up Featured Edible Flowers and Pearls (Category: Marketing) Implication: Innovative ingredients, customizable experiences, and visually appealing setups can disrupt the food and beverage industry by attracting more customers and creating a unique selli… - [Floral Menu Items](https://www.trendhunter.com/trends/bia-coffee): Bia Coffee Serves Unique Floral Coffees and Desserts (Category: Lifestyle) Implication: Coffee shops and cafes can explore incorporating floral ingredients into their menu offerings, attracting customers with unique flavors and health benefits. - [Spicy Floral Cocktails](https://www.trendhunter.com/trends/paloma-drink): This Spring Paloma Drink Adds Heat to Represent the Warmer Climate (Category: Lifestyle) Implication: Restaurants, bars, and cafes can incorporate spicy and floral ingredients into their menus to create unique and trendy dishes that appeal to consumers' changing preferences. - [Sparkling Floral Lemonades](https://www.trendhunter.com/trends/rose-lemonade): The Organic Elderflower and Rose Lemonade Blends Flowers & Fruit (Category: Lifestyle) Implication: The beverage industry can capitalize on the demand for Millennial pink beverages and create uniquely colored drinks that cater to specific consumer preferences. - [Flower-Infused Espresso Chocolates](https://www.trendhunter.com/trends/espresso-chocolate): This Rose Cardamom Espresso Chocolate Bar is for Food Lovers (Category: Lifestyle) Implication: Confectionery brands can explore innovative flavor combinations and unique product offerings. - [Textured Almond Berry Cakes](https://www.trendhunter.com/trends/almond-berry): Maja Vase's Raspberry and Licorice Dessert is Aesthetically Elegant (Category: Lifestyle) Implication: Industry can explore new and innovative desserts to attract more customers - [Fried Flower Appetizers](https://www.trendhunter.com/trends/sunflower-heads): Buffalo Jump Makes Deep-Fried Sunflower Heads Dressed with Bee Pollen (Category: Eco) Implication: Restaurants can incorporate edible flowers and locally-sourced ingredients into their menus to offer unique dishes and attract customers. - [Floral Goat Cheesecakes](https://www.trendhunter.com/trends/goat-cheesecake): These Miniature Desserts are a More Adult Take on a Traditional Treat (Category: Lifestyle) Implication: The cheesecake industry can capitalize on the trend of gourmet goat cheesecakes by introducing unique flavors and catering to those with dairy restrictions. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)