# Male Lingerie Feminine characteristics in the new male lingerie movement. By [Bianca](https://www.trendhunter.com/bianca), Brand & Innovation Strategist | Published Sep 15, 2008, updated Nov 13, 2008 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/effeminate-male-bloomers-lingerie-designed-for-men-with-traditionally-femin ## Key Figures - Trend score: 6.6/10 - Evidence articles: 3 ## What is the Male Lingerie trend? **Male Lingerie:** Whether it’s the rise in openly gay marriages, or simply a desire to dress up more for romantic encounters in general, men are expressing a yearning to dress in erotic, fem-style lingerie. This trend opens up an unlimited amount of new product categories that only need a simple refit. ## At a Glance - Evidence: 3 featured examples - Articles from: Nov 3, 2006 to Aug 6, 2008 - Published: Sep 15, 2008 - Last updated: Nov 13, 2008 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe ## Examples of the Male Lingerie trend 3 featured examples from Nov 3, 2006 to Aug 6, 2008. - [AussieBum Wondercup](https://www.trendhunter.com/trends/aussiebum-wondercup-the-wonderbra-of-mens-swimwear): The Wonderbra of Men's Swimwear (Category: Naughty) Implication: The fashion industry can explore disruptive innovation in creating new and innovative padded underwear and body-enhancing swimwear for men. - [Men's Lingerie (UPDATE)](https://www.trendhunter.com/trends/vizeau-sexy-skivvies-kinda-nsfw): Vizeau Sexy Skivvies (Category: Naughty) Implication: With the rise of men's lingerie, there is a disruptive innovation opportunity for traditional lingerie makers to cater to the expanding market and break the gender stereotypes. - [Padded Underwear for Men](https://www.trendhunter.com/trends/super-shaper-buns-briefs): Super Shaper Buns Briefs (Category: Fashion) Implication: Fashion brands can explore the creation of innovative men's underwear that enhances specific areas of the body. ## Themes within the Male Lingerie trend ### Rise of Male Lingerie The trend of men wanting to dress in erotic, feminine-style lingerie is opening up an unlimited amount of new product categories. ### Padded Underwear for Men The trend of enhancing the backside of men's underwear is creating room for disruptive innovation in the underwear industry. ### Metrosexuality Underwear The trend of male lingerie taking over the market is posing a new opportunity for fashion retailers to tap into. ## What the Male Lingerie trend means for industry ### For Fashion Industry The rise of male lingerie and new product categories presents a disruptive innovation opportunity for fashion retailers. ### For Underwear Industry The trend of padded underwear for men is generating a shift in the underwear industry. ### For Entertainment Industry Male lingerie is making its way into mainstream entertainment, providing an opportunity for brands to capitalize on this trend. ## Trend signals for Male Lingerie Trend score 6.6 out of 10, from popularity 96%, activity 94%, freshness 8%. - Popularity: 96% - Activity: 94% - Freshness: 8% ## Recent trend clusters - [Collaged Uppers](https://www.trendhunter.com/protrends/mixed-material-sneakers) (Fashion) - [Occasion Coding](https://www.trendhunter.com/protrends/commemorative-watch-design) (Fashion) - [Muted Motion](https://www.trendhunter.com/protrends/earth-tone-runners) (Fashion) - [Material Mashups](https://www.trendhunter.com/protrends/unexpected-jacket-materials) (Fashion) ## Trending in Fashion - [Jewelry Advent Calendars](https://www.trendhunter.com/trends/pandora-2026-advent-calendar) - [Weatherproof Mid-Top Sneakers](https://www.trendhunter.com/trends/weatherproof-mid-top-sneakers) - [Football Throwback Sneakers](https://www.trendhunter.com/trends/football-throwback-sneakers) - [Fragrant Body Care Ranges](https://www.trendhunter.com/trends/summer-fridays-body-collection1) All articles: [Fashion](https://www.trendhunter.com/fashion)