# Educational Packaging Brands offer information to consumers on topics beyond just product usage. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published May 30, 2014 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/educational-packaging ## Key Figures - Trend score: 4.4/10 - Evidence articles: 6 ## What is the Educational Packaging trend? **Educational Packaging:** Traditional product packaging that focuses on the benefits of the ingredient(s) is being trumped by designs that offer further insight behind a niche purpose or cause. Playing with psychology and education to create an all-encompassing consumer experience that further ingrains brand legitimacy, the designs assert authority to effectively establish trust. ## At a Glance - Evidence: 6 featured examples - Articles from: Mar 13 to May 30, 2014 - Published: May 30, 2014 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Themes within the Educational Packaging trend ### Education-Centered Packaging Product packaging that incorporates educational elements to create an all-encompassing consumer experience, playing with psychology and education to establish trust. ### Plant-Based Products Brands producing products for consumers who are health-conscious about their food and who have animal welfare at heart, using plant-based ingredients. ### Awareness-Creating Packaging Packaging that not only sells products, but also incorporates graphics, facts, and safety tips to educate consumers and raise awareness about a specific issue or movement. ## What the Educational Packaging trend means for industry ### For Health and Wellness Education-centered packaging and plant-based products offer new opportunities and possibilities within the health and wellness industry. ### For Environmentalism and Conscious Consumption Awareness-creating packaging and plant-based products cater to consumers who are environmentally conscious and want to make a difference. ### For Technology and Production Education-centered packaging and awareness-creating designs provide new methods for producing interesting, modern, and effective packaging, particularly with the use of more advanced technology and artistic designs. ## Trend signals for Educational Packaging Trend score 4.4 out of 10, from popularity 71%, activity 54%, freshness 8%. - Popularity: 71% - Activity: 54% - Freshness: 8% ## Examples of the Educational Packaging trend 6 featured examples from Mar 13 to May 30, 2014. - [Plant-Based Sports Supplements](https://www.trendhunter.com/trends/vegetarian-sports-nutrition): MyVegies Provides Totally Vegetarian Sports Nutrition Products (Category: Eco) Implication: MyVegies is disrupting the traditional animal-based sports nutrition industry with its vegetarian offerings. - [Suggested Intake Food Packaging](https://www.trendhunter.com/trends/23-a-day): '23 a Day' Almonds Provides a Perfect Amount for Daily Snacks (Category: Lifestyle) Implication: Innovative food packaging designs that clearly communicate nutritional information and daily portions can disrupt traditional packaging styles. - [Pictogram Animal Packaging](https://www.trendhunter.com/trends/animal-packaging): Rafal Kwiecien Creates the Coal Package Series (Category: Marketing) Implication: The use of pictogram branding and unique packaging design could differentiate CPG products on the shelf. - [Educational Sunscreen Packaging](https://www.trendhunter.com/trends/neutrogena-cloudscreen): Neutrogena Cloudscreen Teaches UV Rays not Sun Rays are Harmful (Category: Lifestyle) Implication: Sunscreen manufacturers can use innovation in the product design and technology to differentiate their product in the market, increase their market share, and attract a loyal cust… - [Seed-Sharing Projects](https://www.trendhunter.com/trends/open-source-seed): The Open Source Seed Initiative Encourages People to Share Seeds Freely (Category: Eco) Implication: Disrupt the agriculture industry by providing more access and diversity to non-commercial seeds. - [Awareness-Raising Dog Food](https://www.trendhunter.com/trends/dog-food): Take the Lead Informs Owners with Food for Their Pets (Category: Lifestyle) Implication: Companies in the pet food manufacturing industry can adopt similar strategies to educate consumers about responsible pet ownership and promote dog bite prevention. ## Recent trend clusters - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) - [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)