# Educated Art Brands curate unique art installations to educate consumers. By [Ady Floyd](https://www.trendhunter.com/AdyFloyd), Futurist, VP Innovation Strategy | Published Nov 8, 2018 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/educated-art ## Key Figures - Trend score: 6.1/10 - Evidence articles: 5 ## What is the Educated Art trend? **Educated Art:** New art exhibits are popping up as a way for brands to interact with consumers, convey their messages and provide a one-of-a-kind experience. As brands focus more initiatives on connecting with consumers, before selling them a product, these installations provide the perfect platform exposure and engagement. ## The consumer insight behind the Educated Art trend Contemporary consumers, especially Millennials, are interested in aesthetics and experience, resulting in a strong affinity toward immersive tokens of arts and culture. As many individuals in this demographic emphasize a desire for continuous self-development, they welcome immersive and supercharged activations as a means of educating themselves further on a topic or sharing the experience as part of their personal brand. ## At a Glance - Evidence: 5 featured examples - Articles from: Feb 15, 2017 to Oct 9, 2018 - Published: Nov 8, 2018 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Gamification](https://www.trendhunter.com/megatrend/gamification), [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Educated Art trend ### Brand Art Installations As brands focus on connecting with consumers, art installations provide a perfect platform for exposure and engagement. ### Immersive Interactive Installations Contemporary consumers, especially millennials, are interested in aesthetics and experience resulting in a strong affinity toward immersive tokens of arts and culture. ### Smart Textile Technology Uniqlo's knitting machine showcases their textile technology, which creates a sweater before the eyes of a live audience, revolutionizing production by eliminating material waste. ## What the Educated Art trend means for industry ### For Art and Culture Museums, galleries, and event spaces can use these trends and interactive installations as creative and educational platforms to engage with customers. ### For Fashion and Textiles Smart textile technology and innovative fashion installations can help brands reduce material waste and increase consumer engagement. ### For Marketing and Advertising Brands can adopt a more visual marketing approach by joining forces with artists and immersive events, promoting their brand values and artistic processes. ## Workshop question How can you leverage a more creative outlet to captivate and educate your consumers? ## Trend signals for Educated Art Trend score 6.1 out of 10, from popularity 88%, activity 88%, freshness 8%. - Popularity: 88% - Activity: 88% - Freshness: 8% ## Examples of the Educated Art trend 5 featured examples from Feb 15, 2017 to Oct 9, 2018. - [Interactive Artful Museum Experiences](https://www.trendhunter.com/trends/interactive-museum-experience): The wndr museum in Chicago Celebrates a New Type of Culture (Category: Art & Design) Implication: Art museums can incorporate interactive exhibits and installations that provide a fresh perspective on traditional artworks and attract visitors who seek stimulating experiences. - [Whimsically Interactive Candy Installations](https://www.trendhunter.com/trends/candy-wonderland1): Candytopia is a Vibrant Real-Life Candy Wonderland (Category: Marketing) Implication: Hotels and event spaces can incorporate interactive candy installations to enhance guest experiences and attract customers. - [Autonomous Flying Sculptures](https://www.trendhunter.com/trends/art-basel-2017): Studio Drift x BMW's Immersive Project Was Shown at Art Basel 2017 (Category: Autos) Implication: The entertainment industry can leverage immersive art installations to create unique experiences for their audiences, combining technology, science, and art to captivate consumers… - [Artistic Numerical Displays](https://www.trendhunter.com/trends/forest-of-numbers): The Forest of Numbers Commemorates Its Location's History (Category: Art & Design) Implication: The art and design industry can explore innovative ways to incorporate numerical displays and vibrant colors into their projects, enhancing their visual impact. - [Knitting Machine Exhibitions](https://www.trendhunter.com/trends/the-art-and-science-of-lifewear): Uniqlo's The Art and Science of LifeWear Created Sweaters on the Spot (Category: Art & Design) Implication: The fashion industry can leverage textile technology advancements to streamline manufacturing processes and create unique, sustainable products. ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)