# Editorial Fandom Famed franchises and fashion collide to the delight of fans. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Sep 8, 2014 | Category: [Pop Culture](https://www.trendhunter.com/pro/category/pop-culture-and-internet-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/editorial-escapism ## Key Figures - Trend score: 4.9/10 - Evidence articles: 6 ## What is the Editorial Fandom trend? **Editorial Fandom:** Fashion editorials that mimic Hollywood franchises reflect a shift toward the hyper-acceleration of fandom and fan culture. The integration of franchises into new media speaks to a consumer desire to engage with entertainment and media beyond the screen. ## At a Glance - Evidence: 6 featured examples - Articles from: Oct 15, 2013 to Sep 4, 2014 - Published: Sep 8, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Gamification](https://www.trendhunter.com/megatrend/gamification) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Examples of the Editorial Fandom trend 6 featured examples from Oct 15, 2013 to Sep 4, 2014. - [Candid Fantasy Editorials](https://www.trendhunter.com/trends/game-of-thrones-gq): These Game of Thrones GQ Photos Dress Down the Fantasy Stars (Category: Fashion) Implication: Fashion brands can leverage the popularity of Game of Thrones to create medieval-themed collections. - [Surreal Actor Editorials](https://www.trendhunter.com/trends/daniel-radcliffe-flaunt): The Daniel Radcliffe Flaunt Magazine Cover Story is Artfully Bold (Category: Fashion) Implication: Opportunity for fashion magazines to attract a wider audience by showcasing artistic and bold editorial spreads. - [Extravagant Cyborg Editorials](https://www.trendhunter.com/trends/glassbook-magazine-avante-garde): Glassbook Magazine's Avante Garde Story Visually Translates the Term (Category: Pop Culture) Implication: Opportunities for designers, stylists, and photographers to explore avant-garde editorials and futuristic fashion designs to create more show-stopping looks. - [Galactic Fashion Collections](https://www.trendhunter.com/trends/rodarte-fashion): The New Rodarte Fashion Line is Filled with Star Wars Prints (Category: Fashion) Implication: Retailers can capitalize on the trend of sci-fi and pop culture fashion by partnering with designers to create exclusive collections for their target market. - [Mythical TV Show Editorials](https://www.trendhunter.com/trends/game-of-mode): The Grazia France Game of Mode Photoshoot Mimics On-Screen Drama (Category: Fashion) Implication: Fashion brands can collaborate with TV shows to create clothing collections inspired by characters, tapping into the fanbase and driving sales. - [Victorian Countryside Editorials](https://www.trendhunter.com/trends/marijn-van-ingen): The Latest Elle Netherlands Shoot Stars Model Marijn Van Ingen (Category: Fashion) Implication: Opportunity for fashion brands to showcase their clothing and accessories in countryside editorials. ## Themes within the Editorial Fandom trend ### Fandom Fashion Editorials Fashion editorials are blending with pop culture fandoms, creating a new genre of photography. ### Sci-Fi & Fantasy Style Fashion brands are drawing inspiration from the costumes and characters of popular sci-fi and fantasy franchises in their designs. ### Surrealism-Inspired Imagery Editorial photography is incorporating surrealist techniques, blurring the line between fashion and art. ## What the Editorial Fandom trend means for industry ### For Fashion Industry Fashion professionals can explore new avenues for editorial photography that incorporate popular pop culture franchises for a fresh take on glamor. ### For Entertainment Industry Film and television studios can work with fashion brands for clothing lines inspired by their most iconic characters for fans of these franchises that want to show their affiliation. ### For Visual Arts Industry Artists can take inspiration from surrealism to create unique and innovative editorial pieces that blur the lines between fashion photography and fine art. ## Trend signals for Editorial Fandom Trend score 4.9 out of 10, from popularity 61%, activity 77%, freshness 8%. - Popularity: 61% - Activity: 77% - Freshness: 8% ## Recent trend clusters - [Texture Mimicry](https://www.trendhunter.com/protrends/textural-protein-snacks) (Lifestyle) - [Gut Layering](https://www.trendhunter.com/protrends/digestive-energy-drinks) (Lifestyle) - [Candy Migration](https://www.trendhunter.com/protrends/holiday-sweet-mashups) (Lifestyle) - [Stimulant Tuning](https://www.trendhunter.com/protrends/stimulant-level-supplements) (Lifestyle) ## Trending in Pop Culture - [Influencer-Curated Cafe Menus](https://www.trendhunter.com/trends/kit-keenan) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) - [Shoppable Swimwear Campaigns](https://www.trendhunter.com/trends/shoppable-swimwear-campaign) All articles: [Pop Culture](https://www.trendhunter.com/popculture)