# Edible Retinol Retinol serums are adapted to be ingested orally for inside-out benefits. By [Kanesa D](https://www.trendhunter.com/kanesadavid), Insights Content Producer | Published Jan 18, 2024 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/edible-retinol ## Key Figures - Trend score: 6.0/10 - Evidence articles: 4 ## What is the Edible Retinol trend? **Edible Retinol:** Retinol, commonly used for acne and anti-aging benefits, is shifting to oral consumption to benefit the skin from the inside out. Traditionally associated with topical applications, this shift is gaining traction due to claims that it minimizes potential side effects from disrupting the skin barrier. ## The consumer insight behind the Edible Retinol trend Wellness-minded consumers, particularly Millennials and Gen Z, often seek holistic solutions that help address common health concerns before they arise. As a result, skincare brands are modifying their products to prioritize preventive care rather than addressing pre-existing skin issues. Businesses catering to the demand for preventative skin solutions gain appeal among consumers seeking a holistic approach to health. ## At a Glance - Evidence: 4 featured examples - Articles from: Jul 9, 2022 to Jan 19, 2024 - Published: Jan 18, 2024 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Edible Retinol trend ### Holistic Preventive Skincare Skincare brands are modifying their products to prioritize preventive care rather than addressing pre-existing skin issues, appealing to consumers seeking a holistic approach to health. ### Inside-Out Beauty Beauty lovers are taking an inside-out approach to beauty, supporting their health and wellness with feel-good, fun, and flavorful beauty boosters. ### Packaging Skincare as Supplements Brands are packaging skincare ingredients like retinol, niacinamide, and hyaluronic acid in the form of edible supplements, offering an alternative way for consumers to nourish their skin from within. ## What the Edible Retinol trend means for industry ### For Skincare Industry Skincare brands are modifying their products to prioritize preventive care, appealing to consumers seeking a holistic approach to health. ### For Beauty and Wellness Industry Beauty lovers are taking an inside-out approach to beauty, supporting their health and wellness with feel-good, fun, and flavorful beauty boosters. ### For Supplement Industry Brands are packaging skincare ingredients like retinol, niacinamide, and hyaluronic acid in the form of edible supplements, offering an alternative way for consumers to nourish their skin from within. ## Workshop question How can your brand prioritize holistic health approaches? ## Trend signals for Edible Retinol Trend score 6.0 out of 10, from popularity 82%, activity 79%, freshness 20%. - Popularity: 82% - Activity: 79% - Freshness: 20% ## Examples of the Edible Retinol trend 4 featured examples from Jul 9, 2022 to Jan 19, 2024. - [Edible Skincare Serums](https://www.trendhunter.com/trends/edible-skincare-serum): Vivid's Skincare Serums Support Radiance from the Inside Out (Category: Lifestyle) Implication: The skincare industry can explore innovative ways to incorporate edible skincare serums into their product lines, providing a holistic approach to skincare. - [Vegan Subscription Supplement Lines](https://www.trendhunter.com/trends/vegan-subscription-supplement): April Addresses Wellness in Pop Coloured Supplement Jars (Category: Marketing) Implication: The launch of April's vegan supplement subscription line highlights opportunities in the growing wellness industry to offer customizable and unique solutions that merge functional… - [Retinol Skincare Supplements](https://www.trendhunter.com/trends/retinol-soft-gels): Vivid’s Retinol Soft Gels Nourish Skin from Within (Category: Lifestyle) Implication: Vivid's Retinol Soft Gels cater to the beauty industry by offering skincare supplements that support a more youthful complexion and address specific skin concerns. - [Edible Retinol Supplements](https://www.trendhunter.com/trends/amorepacific1): Amorepacific Releases a New Consumable Skincare Supplement (Category: Lifestyle) Implication: The skincare industry can capitalize on the trend of creating retinol-based dietary supplements to cater to the growing demand for ingestible skincare products. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)